Ta-Ta Supermercados is a retail company with a track record of more than 60 years in Uruguay. It is one of the sector´s leaders in thier industry, operates in more than 200 points of sale and is present in 100% of the Uruguayan territory, through physical branches in the 19 departments. Multi Ahorro Hogar, BAS, woOw! and Frontoy are other companies associated with the brand that operate in parallel, serving different business verticals.
Why did they choose Simpletech
Their testimony reflects that they found in Simpletech a technological ally to achieve their omnichannel and innovation goals. Addressing disruptive ideas, which later have become a reality is another factor that has influenced the decision to choose Simpletech.
“More than listening to proposals, we like to listen to suppliers that align with our horizon and goal of being an omnichannel and innovative company. We don't just want a chatbot. We want MORE than a chatbot. Simpletech understood it from the beginning and that's why we chose them. "
Integral Support Coordinator at Ta-Ta Supermarkets
Following its philosophy focused on "innovation, attention to detail and continuous improvement", they approached Simpletech in search of a tool that would help them improve the experience of the company's internal customers when reporting incidents . These processes range from the attention of the cashiers, to logistics operators that travel the country delivering merchandise. The organization needed a familiar and easily accessible tool, for personnel with little connection and poor experience in digital platforms.
Provide a new, more accessible support channel to non-computerized emploees.. This solution had to be simple for the user and also simple for the team that receives the incidents.
“With Simpletech´s team we have achieved a partnership. Our common partnership is to innovate, exceed expectations, and be agile. There is good teamwork... Whenever a crazy idea has come up, we never hear a No for an answer. From Simpletech, none of our explosive ideas were discarded. What's more, they were considered, studied and most of them are implemented today. Our vision is that this teamwork is incremental to all areas of the company. "
IT Operations Manager at Ta-Ta Supermercados
The project included the integration of Wittybots and Jira Software in the client's WhatApp Business API.
The solution is divided into two branches: