Marketers is massive event that adresses topics related to marketing, advertising, communication and management. For 15 years, has brought together international speakers in front of +900 professionals in search of training and update.
Together with Simpletech, the Markteres´ team redesigned its customer service in Wittybots through a WhatsApp chatbot. In it we made available to the participants resources, activities and frequently asked questions, to assist them instantly.
The organization highlight the possibility that people could carry out the registration processes autonomously, without the need for human assistance. Additionally, thanks to an integration with their other business tools, records confirmed through the chatbot were transfered in real time to a Drive file. In it, the team could see, minute by minute, the availability of places for each workshop.
In cases where the bot was unable to resolve queries, conversations were escalated to a human agent. The person in charge of managing these queries was able to do so from one same platform, viewing the multiple conversations in parallel on a single screen.
Este es el mensaje de bienvenida para quienes interactúan por primera vez con el bot.
5 out of 5 score in level of satisfaction by organizers.
100% completed quotas in workshops in an automated inscription process.
260 people registered for raffles in an automated way.