--- title: "Conversational Marketing: Right in Your Customers' Pockets" id: "400" type: "post" slug: "conversational-marketing-for-your-customers" published_at: "2021-08-31T13:55:19+00:00" modified_at: "2025-12-08T18:52:31+00:00" url: "https://www.simpletech.uy/en/marketing-conversacional-para-tus-clientes/" markdown_url: "https://www.simpletech.uy/en/marketing-conversacional-para-tus-clientes.md" excerpt: "Conversational marketing describes an approach to increasing customer engagement, building brand loyalty, and positively impacting sales results." taxonomy_category: - "Business" - "Innovation" - "Marketing" taxonomy_post_tag: - "Automation" - "C-Commerce" - "Chatbot" - "CHATBOTS" - "OMNICHANNEL" - "WhatsApp" --- Conversational marketing describes an approach to increasing customer engagement, building brand loyalty, and positively impacting sales results. Conversational marketing is enabling marketing teams to achieve their goal of having personalized conversations with their customers at scale. Thanks to this, brands can learn what matters to their audience and build ongoing relationships that help them better serve their customers. These developments are driven by two trends: the rise in mobile usage is now centered on popular messaging apps like WhatsApp, and businesses are seeking the best way to get to know their customers within these apps. At the same time, advances in technology are opening the door for businesses to engage with their customers on a large scale and, in doing so, learn about their needs and preferences without intrusively monitoring their online behavior. **How can conversational marketing help my business?** Personalized, one-on-one conversations have the power to build customer relationships, increase loyalty, and deliver great consumer experiences. Brands can use conversational marketing to open a two-way communication channel with their customers. Marketers can use this deep customer understanding to drive business results. Companies now operate in a sales environment where they no longer dictate when, where, or how customers engage with them. With real-time messaging, buyers expect a new type of experience, where conversations happen on their own terms. Additionally, marketing teams have spent most of the last decade targeting key customers through content marketing, rather than shifting their focus to what clearly needs to be addressed. The buyer’s journey and sales funnel have changed. For years, sales and marketing teams have focused on using the "form and follow" approach to capture and qualify leads. We’re all familiar with the steps below… **Step 1:** Attract people to your website **Step 2:** Have those people fill out the capture forms **Step 3:** Send messages via email or phone, or add them to a sales pipeline While steps 1 and 3 are fairly straightforward and usually get the most attention, step 2 is the problem. Capture forms have become annoying, cumbersome, and seemingly outdated for shoppers. This may have something to do with the increased use of and greater comfort with messaging apps. By implementing a conversational approach, a single marketer can now set up a bot that automatically greets hundreds or thousands of visitors and asks them targeted questions. That bot can send qualified leads to specific sales reps or help prospects schedule demos on a rep’s calendar. This new "fast lane" saves time for both the buyer and the sales rep. The buyer receives real-time interaction, and the sales rep spends less time filtering out unqualified leads. Create a more human shopping experience Bots aren’t replacing person-to-person conversations. They’re simply enabling the right conversation to happen with the right people (or bot) at the right time. As strange as it may seem, bots actually allow marketing and sales to have a more human interaction with potential buyers. **Why use conversational marketing?** **Traditional Marketing vs. Digital Marketing** A conversation is, at a minimum, a two-way exchange of information: someone speaks, and someone listens and responds. Your response is heard and acknowledged, and you do the same, and so on, until the conversation is concluded. Think about traditional marketing media. In print, you deliver an advertisement to your readers, who read it and decide whether or not to contact you. Measuring effectiveness is difficult, and there’s no way to dynamically change the message based on audience response. In other words, traditional media marketing isn’t a conversation. Information is delivered, but there is no cycle of observation and response. You cannot quickly adapt to your audience’s needs, desires, or their approval or disapproval of your initial message. Now consider internet marketing. You deliver a message to your audience through a conversational network—a message that reaches your audience. People see your message, and you know they see it because you can measure "views." Then, they either take or don’t take the action you want them to take (buy, join, contact, register, etc.), and you know that too, because you can measure that as well. And you can do all of this anonymously, at a fraction of the cost of traditional marketing. Most importantly, you can do all of this in real time. So, you can adjust your approach, your resources, or your messages just days, hours, or even minutes after launching a campaign. You deliver a message. Your audience responds. You monitor the response and tailor your message accordingly. WhatsApp is the first mass marketing platform where this level of two-way interaction can take place in a polite and empirically measurable way. ## We are revolutionizing the world of CX—join the transformation **We can help you with your business needs!** Leave us a message, and our experts will contact you. 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