--- title: "SMS Marketing: Why Is It So Effective?" id: "2023" type: "post" slug: "sms-marketing-why-is-it-so-effective" published_at: "2022-06-17T13:54:41+00:00" modified_at: "2025-12-08T18:25:35+00:00" url: "https://www.simpletech.uy/en/sms-marketing-por-que-es-tan-efectivo/" markdown_url: "https://www.simpletech.uy/en/sms-marketing-por-que-es-tan-efectivo.md" excerpt: "We want to communicate with our customers, but we shouldn’t wait for them to reach out—because that rarely happens. There’s a very effective channel: SMS Marketing. It’s not oversaturated and is very popular. Find out why in this article." taxonomy_category: - "Communications" taxonomy_post_tag: - "Marketing" - "OMNICHANNEL" - "SMS" --- ## **98%** of SMS messages are opened, **90%** are read within the first 3 minutes, and their click-through rate is **30%**. What do these metrics show? That the best way to reach customers and prospects is through the device everyone carries in their pocket. It’s no mystery—building genuine relationships with customers takes work. We want to communicate with our customers, but we shouldn’t wait for them to reach out because that will rarely happen. We have to go out and get their attention. How? By being proactive and going where they are. Here’s a highly effective channel: SMS marketing. Also known as text marketing, it’s a viable option because it’s one of the least utilized by companies. In the age of social media, users are bombarded with so much advertising through these platforms that we’d go so far as to call it overwhelming. This means the SMS market is still largely untapped. You can therefore set yourself apart from your competitors and ensure you’re using a medium that’s direct and actually read (its average open rate is 90%—with link—). We’ve already discussed its many benefits, which are supported by the statistics we’ve shared with you in previous articles (link to previous post). What do we mean when we say SMS is direct? Messages are received immediately. This is because they don’t have to pass through anti-spam filters, servers that maintain blacklists, or complex algorithms. One of the main reasons is that they are simply non-intrusive. **TRANSFORMING THE EXPERIENCE** Many experts argue that SMS can transform the customer experience, contrary to the erroneous myth that considers it obsolete. [SMS marketing](https://www.simpletech.uy/en/sms/) (ST site landing link) is growing at an astonishing rate. It’s easy to use and doesn’t require downloading a brand’s app to receive notifications. SMS introduced us to what was originally the digital messaging disruption. We’ve been familiar with them for quite some time now. That’s why, according to [eMarketer](https://www.emarketer.com/topics/category/sms) (link), they are one of the preferred channels for customers. ***You may be interested in reading:** [4X: What CX, EX, MX, and UX Are and Why Everyone Is Talking About Them](https://blog.simpletech.uy/chatbots/estrategia-definitiva-para-impulsar-el-crecimiento-de-tu-empresa-con-sms-marketing/)* **SMS BEST PRACTICES** Running a mass text messaging campaign requires SMS marketing software like the one we’ve developed with our team of experts: Wittysend. Using a specialized platform (which also sends campaigns via WhatsApp) allows you to send mass communications at a low cost. - The message should be clear and concise. It should include a call-to-action that the client can quickly understand. Links can be included. Emojis should not be underestimated either; studies show that they significantly increase the retention rate (encouraging the recipient to finish reading). - Automated marketing is the future of marketing. Through SMS, you can schedule personalized communications based on different variables. Appointment reminders, confirmations, order statuses, mass campaigns with promotions and offers. There are no limits to creativity. - Measurement is what sets new media and new messaging platforms (link landing SMS) apart—it’s the ability to measure everything. This factor must be leveraged to progressively optimize and make the strategy profitable. **THE TIME IS NOW** 5 billion people have access to the SMS channel (more than 701% of the total world population). [eMarketer](https://www.emarketer.com/topics/category/sms) It also revealed that 9 out of 10 consumers prefer to receive communications through this channel. It is a channel that is growing at an astonishing rate: in 2016, 37 million messages were sent; by 2021, that number had risen to 47 million. There’s no reason not to embrace SMS marketing. Take advantage of this opportunity and set yourself apart from your competitors [today](https://www.simpletech.uy/en/free-demo/) . ## We’re revolutionizing the world of CX—join the transformation **We can help you with your business needs!** Leave us a message, and our experts will contact you. [Previous Article Vilma Núñez in Marketers: "The Present and the Future Lie in Automation"](https://www.simpletech.uy/en/vilma-nunez-marketers-2022-presente-y-futuro-esta-en-automatizacion/) [Next Article Voice Biometrics and Security: The Passwordless World](https://www.simpletech.uy/en/biometria-de-voz-seguridad-mundo-passwordless/) #### Recent Posts - [Limitations on sending messages in WhatsApp Business: What You Need to Know from Day One](https://www.simpletech.uy/en/limitaciones-en-el-envio-de-mensajes-en-whatsapp-business-lo-que-tienes-que-saber-desde-el-dia-uno/) - [AI agents for times of high demand](https://www.simpletech.uy/en/agentes-de-ia-para-epocas-de-alta-demanda/) - [VoiceBots to transform your phone service with AI](https://www.simpletech.uy/en/voicebots-para-transformar-tu-atencion-telefonica-con-ia/) - [Voice calls on WhatsApp Business: A new way to connect with your customers](https://www.simpletech.uy/en/llamadas-de-voz-en-whatsapp-business-una-nueva-forma-de-conectar-con-tus-clientes/) - [We have achieved the highest standard in security: ISO 27001 Certification](https://www.simpletech.uy/en/alcanzamos-el-maximo-estandar-en-seguridad-certificacion-iso-27001/) ### You may also like [https://www.simpletech.uy/en/como-mejorar-la-experiencia-del-cliente-mediante-la-omnicanalidad-en-tu-empresa/](https://www.simpletech.uy/en/como-mejorar-la-experiencia-del-cliente-mediante-la-omnicanalidad-en-tu-empresa/) [Communications](https://www.simpletech.uy/en/category/comunicaciones/) , [Business](https://www.simpletech.uy/en/category/empresarial/) , [Marketing](https://www.simpletech.uy/en/category/marketing/) [How to Improve Customer Experience Through Omnichannel in Your Company?](https://www.simpletech.uy/en/como-mejorar-la-experiencia-del-cliente-mediante-la-omnicanalidad-en-tu-empresa/) A crucial approach to customer loyalty and business success. 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