--- title: "WhatsApp Business API: The New Pricing Plan for 2022" id: "849" type: "post" slug: "whatsapp-business-api-the-new-pricing-plan-for-2022" published_at: "2022-01-18T14:54:41+00:00" modified_at: "2025-12-08T18:29:58+00:00" url: "https://www.simpletech.uy/en/whatsapp-business-api-el-nuevo-plan-de-precios-en-2022/" markdown_url: "https://www.simpletech.uy/en/whatsapp-business-api-el-nuevo-plan-de-precios-en-2022.md" excerpt: "Facebook has rolled out a new pricing plan for messages sent via WhatsApp Business. Find out everything you need to know about this update and get tips on how to make the most of your omnichannel strategy." taxonomy_category: - "Communications" - "Business" taxonomy_post_tag: - "CHATBOTS" - "CX" - "OMNICHANNEL" - "WhatsApp" --- Facebook has implemented a new pricing plan for messages sent from WhatsApp Business. Find out **Everything you need to know** about this update and discover **Tips to get the most out of it** for your omnichannel strategy. Facebook has implemented a new pricing plan for messages sent from WhatsApp Business. This new pricing system **is based on conversations**, rather than on the number of messages sent. The change will take effect on **February 1, 2022**. So what do you need to know about this update? The new cost calculation for companies that send communications through their [official WhatsApp accounts](https://www.simpletech.uy/en/whatsapp/) is now based on the number of conversations that have taken place. Let’s take a closer look at the new pricing structure: **The new pricing model** Companies will now be charged based on the number of conversations they initiate. This is where the categorization of conversation starters comes into play, and the cost varies depending on each category. - **Initiated by the company:** These are conversations in which the company proactively contacts clients or users using [(the already known ones)](https://blog.simpletech.uy/2021/12/28/whats-new-in-whatsapp-for-business-outbound-promotional-messages-best-practices-to-strengthen-customer-relationships/) **[templates](https://blog.simpletech.uy/2021/12/28/whats-new-in-whatsapp-for-business-outbound-promotional-messages-best-practices-to-strengthen-customer-relationships/)** that are pre-approved by Facebook. - **User-initiated:** when the person contacts the company to request assistance or resolve an issue. The cost is lower than for messages initiated by the company. Each session lasts 24 hours, starting from the moment the company sends the first message. During the session, you can send and receive an unlimited number of messages, with no additional charges beyond the fee paid to start the session. **How to take advantage of this new payment method** **You need to know this!** - We understand that with this change, WhatsApp is seeking to improve companies" efficiency in resolving issues with their customers. That is why companies will only be charged once per day, to encourage problem resolution in the shortest possible time. Increase the efficiency of your communications and **resolve inquiries quickly** to benefit from this updated pricing model. - The **first 1,000 conversations each month are free**. This encourages companies to create experiences that delight their customers without incurring costs through the channel. These conversations include both those initiated by the company and those initiated by the customer. - **Conversations initiated via a button on the company’s [Facebook page](https://www.facebook.com/help/977869848936797)** are free: **Conversations initiated through calls to action in [Instagram and Facebook Ads](https://www.facebook.com/business/help/447934475640650?id=371525583593535)** are also free: Please note that the last two types of conversations can only be initiated by the user. The above will take effect on February 1, 2022. Details on rates by country can be found in the clarifications on the [Documentation page](https://developers.facebook.com/docs/whatsapp/pricing/conversationpricing/?translation#rates) from Facebook. You can also get in touch with **our team of experts** via [this link](https://www.simpletech.uy/en/contacto/?utm_source=blog&utm;_medium=post) We’ll be happy to answer your questions. 😉 **YOU MAY ALSO LIKE:** **👉**[Promotional outbound messages and best practices on WhatsApp for businesses](https://blog.simpletech.uy/2021/12/28/whats-new-with-whatsapp-for-business-promotional-outbound-messages-best-practices-to-strengthen-customer-relationships/) **👉**[What Is Conversational Marketing?](https://blog.simpletech.uy/2021/08/31/que-es-marketing-conversacional/) ## We are revolutionizing the world of CX—join the transformation **We can help you with your business needs!** Leave us a message, and our experts will contact you. 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