{"id":8287,"date":"2022-07-17T14:57:09","date_gmt":"2022-07-17T12:57:09","guid":{"rendered":"https:\/\/simpletech.uy\/?post_type=portfolio&#038;p=8287"},"modified":"2024-12-13T16:58:42","modified_gmt":"2024-12-13T15:58:42","slug":"atgen-innovacion-biotecnologica","status":"publish","type":"portfolio","link":"https:\/\/www.simpletech.uy\/en\/portfolio\/atgen-innovacion-biotecnologica\/","title":{"rendered":"ATGen Biotechnology Innovation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8287\" class=\"elementor elementor-8287\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-2161a01 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"2161a01\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d213064 ui-col-align-left\" data-id=\"d213064\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5ae280 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f5ae280\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:&quot;400&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ATG in Biotechnology Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7c2db elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fd7c2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:&quot;480&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Demand for its services increased exponentially, but it was able to continue focusing its resources on the core of its business. This was achieved through the automation of customer service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b31980 ui-col-align-left\" data-id=\"0b31980\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-096c11f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"096c11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1312\" height=\"736\" src=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/Cabezal-historias-de-exito_atgen_02.png\" class=\"attachment-full size-full wp-image-12588\" alt=\"\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/Cabezal-historias-de-exito_atgen_02.png 1312w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/Cabezal-historias-de-exito_atgen_02-300x168.png 300w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/Cabezal-historias-de-exito_atgen_02-1024x574.png 1024w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/Cabezal-historias-de-exito_atgen_02-768x431.png 768w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/Cabezal-historias-de-exito_atgen_02-18x10.png 18w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/Cabezal-historias-de-exito_atgen_02-650x365.png 650w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e32a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2e32a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b00ff8\" data-id=\"3b00ff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a51e76 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"6a51e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887599b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"887599b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About ATGen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a3322 elementor-widget elementor-widget-text-editor\" data-id=\"f4a3322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is a company dedicated to biotechnology. Founded in 2001, it was the first spin-off incubated in the Faculty of Sciences of the University of the Republic in Uruguay. Such origins determine the innovative character that defines the company, which has earned it multiple awards and recognitions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7615e elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"8c7615e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe785a elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"afe785a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why they chose Simpletech<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d37041 elementor-widget elementor-widget-text-editor\" data-id=\"2d37041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Simpletech definitely offers the best time on the market. This is thanks to the suppliers they work with and the platform\u00a0<a href=\"https:\/\/www.simpletech.uy\/en\/wittysuite-chatbot-atencion-campanas-masivas\/\" target=\"_blank\" rel=\"noopener\">WittySuite<\/a>, which was designed from the ground up to provide a simple, code-free interface for creating user experiences. They also have an API for integration with business tools. The SaaS business model adapts to unpredictable changes in demand, providing costs in line with the added value for the company and its end customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66c00fc e-flex e-con-boxed e-con e-parent\" data-id=\"66c00fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-111b68b animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"111b68b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Project Coordinator at ATGen<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e5dd1 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f9e5dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ANA LOCKHART<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47adebb elementor-widget elementor-widget-image\" data-id=\"47adebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"389\" src=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/06\/Ana-Lockhart-ATGen.webp\" class=\"attachment-large size-large wp-image-10636\" alt=\"\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/06\/Ana-Lockhart-ATGen.webp 400w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/06\/Ana-Lockhart-ATGen-300x292.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f99476 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5f99476\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u201cWhen the solution was implemented, the company had no customer service, given the explosive demand for our services. The telephone lines were completely saturated, even our personal phones collapsed. It was impossible to support this demand with agents. The only way to solve it was by incorporating the Wittybots chatbot through the WhatsApp platform.\u201d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c19f07 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"9c19f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b3280 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c3b3280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d91af10 elementor-widget elementor-widget-text-editor\" data-id=\"d91af10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meeting the growing demand for services in terms of operations and communications with its customers was the main challenge. The company went from carrying out 4 to 5 tests per day to a peak of 60,000 tests in one day in the midst of the health crisis caused by COVID-19.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804c83d elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"804c83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8daf6e6 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"8daf6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecff48 elementor-widget elementor-widget-text-editor\" data-id=\"5ecff48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before the COVID crisis, ATGen focused on research, innovation and B2B services. They needed to adapt quickly to grow their B2C activities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86fa9c e-flex e-con-boxed e-con e-parent\" data-id=\"f86fa9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5dd55 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8a5dd55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Commercial Director at ATGen<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67db5a animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a67db5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">FABRICIOS SARLOS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73ef19 elementor-widget elementor-widget-image\" data-id=\"f73ef19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"383\" src=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/06\/Fabian-Sarlos-ATGen.webp\" class=\"attachment-large size-large wp-image-10632\" alt=\"\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/06\/Fabian-Sarlos-ATGen.webp 400w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/06\/Fabian-Sarlos-ATGen-300x287.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753c9cb animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"753c9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u201cWe are very happy with the results and amazed by the speed of implementation. In just three days they finished the project, created the WhatsApp API account and had users interacting through that channel.\u201d<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fda90b elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"1fda90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a69dda elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1a69dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f7c56 elementor-widget elementor-widget-text-editor\" data-id=\"f1f7c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The help of automation provided by\u00a0<a href=\"https:\/\/www.simpletech.uy\/en\/servicio\/wittybots\/\" target=\"_blank\" rel=\"noopener\">WittyBots<\/a>\u00a0Through the WhatsApp Business API, it allowed them to cope with unexpected fluctuations in demand, while maintaining a relatively small team of 4 agents using our platform.\u00a0<a href=\"https:\/\/www.simpletech.uy\/en\/wittyagent-plataforma-de-atencion-al-cliente\/\" target=\"_blank\" rel=\"noopener\">WittyAgent<\/a>\u00a0when the user requests human attention.<\/p><p>The technical lab team grew from 15 people to 180. However, the customer service team, which at the time consisted of 2 people, only added 5 new members. This, despite the rapid growth in demand. According to ATGen, this was only possible thanks to the agile automation implemented with\u00a0<a href=\"https:\/\/www.simpletech.uy\/en\/servicio\/wittybots\/\" target=\"_blank\" rel=\"noopener\">WittyBots<\/a>\u00a0in the API of\u00a0<a href=\"https:\/\/www.simpletech.uy\/en\/comunicaciones-para-empresas-en-whatsapp\/\" target=\"_blank\" rel=\"noopener\">WhatsApp Business<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-983c209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"983c209\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d260247\" data-id=\"d260247\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c479d71 elementor-widget elementor-widget-image\" data-id=\"c479d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"868\" src=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/atgen-1.webp\" class=\"attachment-full size-full wp-image-10461\" alt=\"\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/atgen-1.webp 468w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/atgen-1-162x300.webp 162w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/atgen-1-350x650.webp 350w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac2c4d7 elementor-widget elementor-widget-text-editor\" data-id=\"ac2c4d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The virtual assistant&#039;s flow provides instructions for obtaining COVID-19 test results, the company&#039;s most in-demand service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5684fe7\" data-id=\"5684fe7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a721a6b elementor-widget elementor-widget-image\" data-id=\"a721a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"876\" src=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/atgen-2-1.webp\" class=\"attachment-full size-full wp-image-10463\" alt=\"\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/atgen-2-1.webp 476w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/atgen-2-1-163x300.webp 163w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/atgen-2-1-353x650.webp 353w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a41637 elementor-widget elementor-widget-text-editor\" data-id=\"4a41637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ATGen bot notifies you of the latest COVID-19 testing requirements and offers discounts on diagnostic services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab9dde2 e-con-full e-flex e-con e-parent\" data-id=\"ab9dde2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27cbdb0 elementor-widget elementor-widget-shortcode\" data-id=\"27cbdb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10574\" class=\"elementor elementor-10574\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-177e6861 animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"177e6861\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-434198af\" data-id=\"434198af\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ca38ba animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9ca38ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Do you want to know more Success Stories?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55bd4f5 no ui-e-apg-classic ui-e-img-anim-zoom elementor-widget elementor-widget-uicore-advanced-post-grid woocommerce elementor-widget-uicore-advanced-post-grid\" data-id=\"55bd4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;masonry&quot;:&quot;no&quot;}\" data-widget_type=\"uicore-advanced-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"ui-e-adv-grid\">\n                \n                <div class=\"ui-e-post-item ui-e-item ui-e-animations-wrp\">\n                    <article class=\"post-8278 portfolio type-portfolio status-publish has-post-thumbnail hentry\">\n                        <div class=\"ui-e-post-top\">\n                                    <a class=\"ui-e-post-img-wrapp\"\n            href=\"https:\/\/www.simpletech.uy\/en\/portfolio\/dhl\/\"\n            title=\"View Post:DHL\">\n\n                            <div class=\"ui-e-post-img\" style=\"background-image:url(https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/07\/Cabezal-historias-de-exito_dhl_02-650x365.png)\"><\/div>\n                    <\/a>\n                                                        <\/div>\n\n                        \n                        <div class=\"ui-e-post-content\">\n\n                                                                                                                <div class=\"ui-e-post-text\">How DHL optimizes communications and operational processes in over 40 countries in Latin America and the Caribbean, with automation solutions powered by Wittysuite.<\/div>                                                                <a href=\"https:\/\/www.simpletech.uy\/en\/portfolio\/dhl\/\" class=\"elementor-button-link elementor-button ui-e-readmore\" role=\"button\">\n            <span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">See case<\/span> <\/span>        <\/a>\n                                <\/div>\n                    <\/article>\n                <\/div>\n\n                \n                <div class=\"ui-e-post-item ui-e-item ui-e-animations-wrp\">\n                    <article class=\"post-14050 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_category-ia\">\n                        <div class=\"ui-e-post-top\">\n                                    <a class=\"ui-e-post-img-wrapp\"\n            href=\"https:\/\/www.simpletech.uy\/en\/portfolio\/lider-bci\/\"\n            title=\"View Post:Lider Bci\">\n\n                            <div class=\"ui-e-post-img\" style=\"background-image:url(https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/09\/Cabezal-historias-de-exito_liderbci-650x365-1.png)\"><\/div>\n                    <\/a>\n                                                        <\/div>\n\n                        \n                        <div class=\"ui-e-post-content\">\n\n                                                                                                                <div class=\"ui-e-post-text\">Bci Leader Bci Leader transformed SOAP contracting into a 100% digital, simple, and conversational experience.<\/div>                                                                <a href=\"https:\/\/www.simpletech.uy\/en\/portfolio\/lider-bci\/\" class=\"elementor-button-link elementor-button ui-e-readmore\" role=\"button\">\n            <span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">See case<\/span> <\/span>        <\/a>\n                                <\/div>\n                    <\/article>\n                <\/div>\n\n                \n                <div class=\"ui-e-post-item ui-e-item ui-e-animations-wrp\">\n                    <article class=\"post-8295 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio_category-industria\">\n                        <div class=\"ui-e-post-top\">\n                                    <a class=\"ui-e-post-img-wrapp\"\n            href=\"https:\/\/www.simpletech.uy\/en\/portfolio\/aliaxis-global-supplier\/\"\n            title=\"View Post:Aliaxis Global Supplier\">\n\n                            <div class=\"ui-e-post-img\" style=\"background-image:url(https:\/\/www.simpletech.uy\/wp-content\/uploads\/2022\/06\/Cabezal-historias-de-aliaxis_01-650x365.png)\"><\/div>\n                    <\/a>\n                                                        <\/div>\n\n                        \n                        <div class=\"ui-e-post-content\">\n\n                                                                                                                <div class=\"ui-e-post-text\">It optimized and unified its communications, interconnected branches internationally and reduced its investment in telecommunications by hundreds of thousands of dollars.<\/div>                                                                <a href=\"https:\/\/www.simpletech.uy\/en\/portfolio\/aliaxis-global-supplier\/\" class=\"elementor-button-link elementor-button ui-e-readmore\" role=\"button\">\n            <span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">See case<\/span> <\/span>        <\/a>\n                                <\/div>\n                    <\/article>\n                <\/div>\n\n                            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c66800 animated-fast elementor-mobile-align-center elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7c66800\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.simpletech.uy\/en\/casos-de-exito\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See all success stories<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1666a85 e-con-full e-flex e-con e-parent\" data-id=\"1666a85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8345ef7 elementor-widget elementor-widget-shortcode\" data-id=\"8345ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8565\" class=\"elementor elementor-8565\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-03c5310 animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"03c5310\" data-element_type=\"section\" data-e-type=\"section\" id=\"contacto\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-745af11\" data-id=\"745af11\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-113922c elementor-widget elementor-widget-heading\" data-id=\"113922c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are revolutionizing the world of CX, join the transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a522c elementor-widget elementor-widget-text-editor\" data-id=\"07a522c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We can help you with your business needs!<\/strong> Leave us your message and our experts will contact you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d2a247\" data-id=\"2d2a247\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e13665 elementor-widget elementor-widget-shortcode\" data-id=\"2e13665\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-2e13665{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d146ae8 elementor-widget elementor-widget-shortcode\" data-id=\"d146ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na1\"\n\t\t\tdata-form-id=\"82c56efd-fcb4-495b-adf7-df64328b5eb9\"\n\t\t\tdata-portal-id=\"50668120\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94fa45e elementor-widget elementor-widget-shortcode\" data-id=\"94fa45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-94fa45e{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Demand for its services increased exponentially, but it was able to continue focusing its resources on the core of its business. This was achieved through the automation of customer service.<\/p>","protected":false},"author":2,"featured_media":12584,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[95],"class_list":["post-8287","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-salud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ATGen Innovaci\u00f3n Biotecnol\u00f3gica | Simpletech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simpletech.uy\/en\/portfolio\/atgen-innovacion-biotecnologica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATGen Innovaci\u00f3n Biotecnol\u00f3gica | Simpletech\" \/>\n<meta property=\"og:description\" content=\"Aument\u00f3 exponencialmente la demanda de sus servicios pero pudo seguir enfocando sus recursos en el core del negocio. 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