{"id":2027,"date":"2022-08-12T15:54:41","date_gmt":"2022-08-12T13:54:41","guid":{"rendered":"https:\/\/blog.simpletech.uy\/?p=1549"},"modified":"2025-12-08T19:24:05","modified_gmt":"2025-12-08T18:24:05","slug":"que-es-whatsapp-business-y-whatsapp-business-api-y-como-usarlos-en-tu-negocio","status":"publish","type":"post","link":"https:\/\/www.simpletech.uy\/en\/que-es-whatsapp-business-y-whatsapp-business-api-y-como-usarlos-en-tu-negocio\/","title":{"rendered":"What is WhatsApp Business and WhatsApp Business API and how to use them in your business"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2027\" class=\"elementor elementor-2027\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f28e9fb e-flex e-con-boxed e-con e-parent\" data-id=\"7f28e9fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b62ce20 elementor-widget elementor-widget-text-editor\" data-id=\"b62ce20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<hr class=\"wp-block-separator has-text-color has-medium-gray-color has-css-opacity has-medium-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\">With over 2 billion users and an average opening rate of over 85%, WhatsApp is not only the most used messaging app in the world for chatting with friends and family, but is increasingly being used by businesses. Everyone is talking about WhatsApp Business API, how does it work and how is it impacting business?&nbsp;<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHAT IS IT AND WHY IS EVERYONE TALKING ABOUT WHATSAPP BUSINESS?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the age of experience, where the focus must be on improving it to retain customers and attract prospects, companies are looking to offer omnichannel assistance. Omnichannel is not the only protagonist, instantaneousness is a requirement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This <a href=\"https:\/\/www.simpletech.uy\/en\/whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp offers us<\/a>Businesses are no strangers to this trend, which is why its use is becoming more and more frequent in the corporate world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp Business has a variety of features that simplify customer service management via WhatsApp and improve its quality. Some of them are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Company Profile: <\/strong>allows you to display important organization information such as address, email, and website.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Messaging Tools: <\/strong>to respond quickly and conveniently. They include templates for frequently used messages and automatic welcome and absence messages.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Catalogs:<\/strong> where the company can publish its products and\/or services with valuable information, photographs and links to each one.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=lD74fK8tbac\" target=\"_blank\" rel=\"noreferrer noopener\">Watch our webinar<\/a> About catalogs on WhatsApp Business&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tags: <\/strong>They classify and organize your chats and messages so you can easily find them by type of query and its status.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHY THERE IS A WHATSAPP BUSINESS API<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use the WhatsApp Business app, with its default features. In this case, we have bad news for you. You will be missing out on the many resources and tools that would be integrated into your WhatsApp account, which basically help you scale conversations with your clients or potential clients and thus boost the results of your business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, with our <a href=\"https:\/\/www.simpletech.uy\/en\/wittysuite-api\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wittysuite API,<\/a> You will be able to integrate conversational tools that automate interactions to make them more efficient and will also allow you to send mass and\/or personalized campaigns based on the stage and behavior of the users. &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>You may still not be entirely clear about what an API is and how it works. We invite you to <\/em><a href=\"https:\/\/www.simpletech.uy\/en\/que-es-api-de-comunicacion-como-impacta-en-tu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>read this note<\/em><\/a><em> to review the concept. <\/em>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To take WhatsApp Business to the next level, you will need to turn to an official partner of the platform to ensure compliance with its regulations, technical aspects and management expertise.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HOW TO INCORPORATE IT AS A CHANNEL IN COMPANIES<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>At Simpletech we are strategic suppliers endorsed by Meta and this places us in a position of relevance and trust when providing this service.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Official WhatsApp partners are those who create tools to enhance the reach of the platform in your business. They, at the same time, offer robust solutions to the company. In other words, it is a company that is part of an international network of independent business solution providers with experience and proven know-how when working with the WhatsApp Business API.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Discover how they can impact your customers&#039; experiences <\/em><a href=\"https:\/\/www.simpletech.uy\/en\/whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>via WhatsApp Business here.<\/em><\/a><em> <\/em>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SUCCESS STORIES ON WHATSAPP<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn how our clients are already boosting their communication and operations through WhatsApp.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.simpletech.uy\/en\/caso-de-exito\/ta-ta-supermercados\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ta-Ta Group<\/strong> optimized the internal customer experience on WhatsApp Business&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.simpletech.uy\/en\/caso-de-exito\/san-cristobal-seguros\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>San Cristobal Insurance<\/strong> automated a complex process and today has a level of customer satisfaction that exceeds 90%.<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.simpletech.uy\/en\/caso-de-exito\/grupo-santa-rosa\/\" target=\"_blank\" rel=\"noreferrer noopener\">The automotive giant <strong>Santa Rosa<\/strong> increased the response rate to customer surveys by 40%.<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.simpletech.uy\/en\/caso-de-exito\/dhl\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>DHL <\/strong>was able to restore a collapsed package delivery service through a systematized and agile implementation on WhatsApp Business<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#000dff;font-size:14px\"><strong>YOU MAY ALSO LIKE:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.simpletech.uy\/sin-categoria\/como-conectar-con-tus-clientes-de-forma-agil-y-personalizada-con-whatsapp-en-2022\/\" data-type=\"URL\" data-id=\"https:\/\/blog.simpletech.uy\/contact-center\/3cx-v18-el-sistema-de-comunicaciones-del-futuro\/\">\ud83d\udc49 3CX V18: The communications system of the future<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.simpletech.uy\/chatbots\/biometria-voz-seguridad-y-mas-tendencias-en-el-mundo-conversacional\/\" data-type=\"URL\" data-id=\"https:\/\/blog.simpletech.uy\/hardware\/buenas-practicas-para-tener-videoconferencias-exitosas-y-productivas-en-2022\/\">\ud83d\udc49 Biometrics, Voice, Security and more trends in the conversational world<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#000dff;font-size:14px\"><\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#000dff;font-size:14px\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8960ebc e-con-full e-flex e-con e-parent\" data-id=\"8960ebc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3645ba elementor-widget elementor-widget-shortcode\" data-id=\"a3645ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14637\" class=\"elementor elementor-14637\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-b4a0fe0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4a0fe0\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a68bed6 elementor-widget elementor-widget-heading\" data-id=\"a68bed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are revolutionizing the world of CX, join the transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5126ecd elementor-widget elementor-widget-text-editor\" data-id=\"5126ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We can help you with your business needs!<\/strong> Leave us your message and our experts will contact you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e2a7bc e-flex e-con-boxed e-con e-parent\" data-id=\"2e2a7bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691c95a elementor-widget elementor-widget-shortcode\" data-id=\"691c95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-691c95a{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755cc6f elementor-widget elementor-widget-shortcode\" data-id=\"755cc6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na1\"\n\t\t\tdata-form-id=\"82c56efd-fcb4-495b-adf7-df64328b5eb9\"\n\t\t\tdata-portal-id=\"50668120\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417cb2b elementor-widget elementor-widget-shortcode\" data-id=\"417cb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-417cb2b{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>It has reached 2 billion users and its opening rate is 85%, but WhatsApp is not only the most used messaging app in the world. How does it work and how is it impacting businesses? <\/p>","protected":false},"author":7,"featured_media":11235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11,5],"tags":[36,30],"class_list":["post-2027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicaciones","category-innovacion","tag-omnicanalidad","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es WhatsApp Business \/ API y c\u00f3mo usarlos | Simpletech<\/title>\n<meta name=\"description\" content=\"WhatsApp Business y WhatsApp Business API: Maximiza su uso para potenciar tu negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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