{"id":2031,"date":"2022-11-04T15:53:29","date_gmt":"2022-11-04T14:53:29","guid":{"rendered":"https:\/\/blog.simpletech.uy\/?p=1760"},"modified":"2025-12-08T19:21:29","modified_gmt":"2025-12-08T18:21:29","slug":"6-tips-para-campanas-efectivas-en-whatsapp-para-tu-estrategia-de-outbound-marketing","status":"publish","type":"post","link":"https:\/\/www.simpletech.uy\/en\/6-tips-para-campanas-efectivas-en-whatsapp-para-tu-estrategia-de-outbound-marketing\/","title":{"rendered":"6 tips for effective WhatsApp campaigns for your Outbound Marketing strategy\u00a0"},"content":{"rendered":"
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Nowadays We cannot imagine life without WhatsApp.<\/strong>, and it is difficult for us to remember the time when we sent text messages to our friends, trying to summarize and abbreviate words so as not to see the feared #2 on the screen<\/strong>, which indicated that you were sending (and paying \ud83d\ude2e) two messages.<\/p>\n\n\n\n

It's the app we all turn to for communicate with our loved ones<\/strong>, send us photos of our trips,<\/strong> and Videos of our best moments<\/strong>; without going into sending stickers and memes, which would be a topic for another post \ud83d\ude0f.<\/p>\n\n\n\n

But curiously, this was not the purpose for which it was created.<\/p>\n\n\n\n

WhatsApp, whose name comes from \u201cWhat's Up\u201d (What's Up? in English), was born in 2009 with the intention of revolutionize the contact list of smartphones<\/strong>.<\/p>\n\n\n\n

It emerged as a simple and automatic solution<\/strong> to see, through statuses, what your contacts were doing and know if they were available to talk (yes, people used to call each other on the phone, and TALKED! \ud83d\ude02).<\/p>\n\n\n\n

This way you could know in advance if someone was in a meeting, having lunch, traveling, or whatever situation they were in. would not allow him to attend<\/strong>; as well as personalize it to indicate an alternative such as, for example, calling after a specific time, or sending an email to a certain address.<\/p>\n\n\n\n

Shortly after, with the incorporation of the Push Notifications<\/strong>, and the possibility of notifying your contacts about your status with a personalized message, the creators of WhatsApp saw the hidden potential of this application, and did not delay in developing the free mobile to mobile messaging<\/strong> through the application, which would later evolve into what is known today.<\/p>\n\n\n\n

According to the Report Hootsuite Digital 2022<\/a><\/strong>, WhatsApp is the 3rd most used app<\/strong> (by usage time), after YouTube and Facebook. This represents a great opportunity for companies to connect with their users on a friendly channel, where they spend a large part of their day, and allow them to send mass communications such as new releases, promotions, or end-of-year greetings<\/strong> (yes! the year is almost over \ud83e\udd2f).<\/p>\n\n\n\n

According to Hootsuite, the 47% of companies planned to increase their investment in WhatsApp<\/strong> as a communication channel for 2022.<\/p>\n\n\n\n


If you are part of one of them, we leave you 6 tips for more effective WhatsApp campaigns<\/strong>:<\/p>\n\n\n\n

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1- Do not saturate<\/h2>\n\n\n\n