{"id":457,"date":"2021-08-31T15:55:19","date_gmt":"2021-08-31T13:55:19","guid":{"rendered":"https:\/\/blog.simpletech.uy\/?p=457"},"modified":"2025-12-08T19:40:20","modified_gmt":"2025-12-08T18:40:20","slug":"enviar-campanas-mensajes-masivos-por-whatsapp-sin-ser-penalizado","status":"publish","type":"post","link":"https:\/\/www.simpletech.uy\/en\/enviar-campanas-mensajes-masivos-por-whatsapp-sin-ser-penalizado\/","title":{"rendered":"Send mass messaging campaigns on WhatsApp without being penalized"},"content":{"rendered":"
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Sending mass messages via WhatsApp is a great attraction for businesses. What you have to keep in mind to do it well are two things, the first is that you must have a official company account <\/u><\/a>with access to the WhatsApp API and the second is that the content to be sent provides real value to the customer.<\/p>\n\n\n\n

Because?<\/strong><\/p>\n\n\n\n

WhatsApp takes care of the channel's reputation by monitoring these interactions closely. This is a positive thing for everyone, on the user's side, since they do not receive unwanted communications, and on the company's side, since the channel is not saturated.<\/p>\n\n\n\n

Is it advisable to run mass messaging campaigns on WhatsApp?<\/strong><\/p>\n\n\n\n

There are countless cases where mass campaigns are successful, but this does not mean that we can abuse this possibility and send mass messages at all times. We must do so with caution.<\/p>\n\n\n\n

WhatsApp seeks to avoid SPAM messages, which is why until recently, the promotion of products or services in an invasive and annoying way was penalized. Users have the possibility to label your message as SPAM and report it to WhatsApp. That is why messages must be carefully designed. Think about your client, what do they need? How can you give them value?<\/p>\n\n\n\n

Understanding the differences between different types of messages on WhatsApp<\/strong><\/p>\n\n\n\n

Session Messages and Highly Structured Messages (HSM)<\/h3>\n\n\n\n

Session messages are reactive messages written in response to a customer query. WhatsApp calls them \u201csession messages\u201d as they can only be sent within the 24-hour customer support window.<\/p>\n\n\n\n

In other words, WhatsApp gives you 24 hours to respond to the query in a timely manner. free.<\/strong><\/p>\n\n\n\n

These messages, as part of a private conversation between your company and your client, are not bound by a specific format or content rules. You can send text messages, gifs, images, videos, and even voice messages.<\/p>\n\n\n\n

After 24 hours from the user's last message, the session is closed<\/strong>.<\/p>\n\n\n\n

If you want to restart a conversation after that period of time, the message you can send has a cost and must meet certain characteristics, this type of message is called < > comes from the English acronym \u201cHighly Structured Message<\/em><\/strong>\u201d.<\/p>\n\n\n\n

One of the confusions that often arises about messages authorized by WhatsApp is that There are several terms to refer to them<\/strong>: HSM, templates, notifications or WTM (WhatsApp Template Messages<\/em>). It is important to clarify that they are all synonyms and refer to the same type of message.<\/p>\n\n\n\n

Features of HSMs<\/p>\n\n\n\n