{"id":814,"date":"2021-12-28T15:54:41","date_gmt":"2021-12-28T14:54:41","guid":{"rendered":"https:\/\/blog.simpletech.uy\/?p=814"},"modified":"2025-12-08T19:29:40","modified_gmt":"2025-12-08T18:29:40","slug":"lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes","status":"publish","type":"post","link":"https:\/\/www.simpletech.uy\/en\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/","title":{"rendered":"What&#039;s new in WhatsApp for Business: promotional outgoing messages and best practices to strengthen the bond with your customers"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"814\" class=\"elementor elementor-814\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1721582e e-flex e-con-boxed e-con e-parent\" data-id=\"1721582e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d799c75 elementor-widget elementor-widget-text-editor\" data-id=\"7d799c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<hr class=\"wp-block-separator has-text-color has-medium-gray-color has-css-opacity has-medium-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">WhatsApp has become the most widely used messaging platform for users globally in recent years. Along with the growth in demand and use, the company has developed tools (such as WhatsApp for Business) so that companies can carry out their communications with customers more efficiently and take their marketing strategy to the next level.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I imagine that if you are reading this blog, your company&#039;s omnichannel customer service strategy (one of the factors that generates&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.simpletech.uy\/2021\/12\/22\/4x-en-que-consiste-las-experiencias-cx-ex-mx-y-ux-y-por-que-todos-hablan-de-ellas\/\" target=\"_blank\">greatest growth<\/a>&nbsp;in companies today) is important to you.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2021\/12\/inicio-hsm-whatsapp.png?w=1024\" alt=\"\" class=\"wp-image-831\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp wants interactions to be relevant and personalized. This shows that it respects users and wants their experiences when interacting on this channel to be valuable and useful. Omnichannel at its finest!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its quest to continue growing in its use and customer experience, the channel itself encourages brands to send messages that improve the customer experience. For this purpose, it created the HSM outbound message sending.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In case you haven&#039;t heard of them, \u201cHSM\u201d (Highly Structured Message) is, in translation: \u201cHighly Structured Message\u201d. It is a template that is enabled by WhatsApp so that companies can proactively start a conversation. They are made up of static phrases and dynamic fields, where specific data about each client or their interactions can be entered.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So, can I send marketing promotions to my customers through&nbsp;<\/strong><a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WhatsApp for Business<\/strong><\/a><strong>?&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is: <strong>Yeah! <\/strong>And this is something new, since in the past it was not allowed to send promotional messages.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What kind of messages can you send? And how should HSMs be structured and written? We&#039;ll tell you what to do and what to do when using WhatsApp for your business like a pro.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2021\/12\/italmundo-hsm-whatsapp.png?w=1024\" alt=\"\" class=\"wp-image-832\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Italmundo uses&nbsp;<\/em><a href=\"https:\/\/www.simpletech.uy\/en\/whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>WhatsApp<\/em><\/a><em>&nbsp;for companies to send payment reminders to their clients. They can send their payment receipts through the same channel and settle their debt in a quick and accessible way.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">About the Templates approval process&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All message templates are reviewed on a case-by-case basis by WhatsApp. A template that was approved for one business may be rejected for yours. Additionally, it may take several attempts for a message template to be approved. Please note that this is normal and happens with all brands and businesses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What kind of messages can we send?:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account Update&nbsp;<\/li>\n\n\n\n<li>Alert Update&nbsp;<\/li>\n\n\n\n<li>Appointment Update&nbsp;<\/li>\n\n\n\n<li>Troubleshooting&nbsp;<\/li>\n\n\n\n<li>Payment Update&nbsp;<\/li>\n\n\n\n<li>Personal Finance Update&nbsp;<\/li>\n\n\n\n<li>Booking Update&nbsp;<\/li>\n\n\n\n<li>Shipping Update&nbsp;<\/li>\n\n\n\n<li>Update of entries&nbsp;<\/li>\n\n\n\n<li>Transport Update&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>* You can find all the technical details about the writing and structure of these messages in&nbsp;<\/em><a href=\"https:\/\/wiki.simpletech.uy\/books\/recursos-de-apoyo\/page\/templates-mensajes-salientes\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Our Wiki<\/em><\/a><em>.&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What messages should look like:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/message-templates\/guidelines\" target=\"_blank\">guidelines<\/a>&nbsp;offered by the WhatsApp platform for companies, we created a guide that summarizes what you should keep in mind when creating HSM templates and achieving quick approval.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Privacy and Consent:<\/strong>&nbsp;The customer experience when receiving communications should not be lost focus. So, what do we recommend to preserve their privacy? Have their consent. This can be obtained by&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/overview\/getting-opt-in\" target=\"_blank\">different actions<\/a>. Once they agree to receive your messages, it will be of great value that they are relevant and useful. Otherwise, if the customer feels that they are being sent information that is not useful, they will find it annoying and even feel invaded. <\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2021\/12\/opt-in-hsm-whatsapp.png?w=1024\" alt=\"\" class=\"wp-image-834\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Personalization:<\/strong>&nbsp;A good practice is to personalize messages using variable fields in which you can mention each client&#039;s data such as: their name, order status, purchase history, among others. In this way, the user will understand that the company knows them and this will generate greater commitment and a closer relationship. Another recommendation is that your templates be flexible. How is flexibility applied in these messages? By introducing these same dynamic fields, so that the messages are adaptable to different communications and types of users.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Spelling:&nbsp;<\/strong>Whether it&#039;s spelling or grammatical errors, the WhatsApp message will be rejected by the platform. We recommend that you avoid local or overly informal expressions, which may not be understood by the approval team.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Rich content:<\/strong>&nbsp;Adding multimedia content will allow you to provide an enhanced experience to your users and develop more engaging interactions. When we talk about multimedia, we are referring to formats such as: documents, images, stickers, audios and videos.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Clarity:&nbsp;<\/strong>Less is more, in marketing and in life. (You can learn more about this in our post on&nbsp;<a href=\"https:\/\/blog.simpletech.uy\/2021\/12\/22\/4x-en-que-consiste-las-experiencias-cx-ex-mx-y-ux-y-por-que-todos-hablan-de-ellas\/\" target=\"_blank\" rel=\"noreferrer noopener\">CX and experiences)<\/a>. Returning to the main topic of this post, the most important thing regarding HSMs is that the content of the message is concise. This also applies to the length of the messages, make sure they are not too long. Remember that the shorter and clearer the message, the easier it will be to capture the attention of your users.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>Message Limits:&nbsp;<\/strong>exist&nbsp;<a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/api\/rate-limits\" target=\"_blank\" rel=\"noreferrer noopener\">guidelines<\/a>&nbsp;in terms of the frequency and reach of these structured messages. In other words, WhatsApp determines what is recommended in terms of the unique users that your business can contact on a daily basis. There is no limit to the number of messages your business can send, but rather to the number of users to whom you want to send those messages. This does not apply to messages that are sent in response to a user-initiated message within a 24-hour period.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"7\">\n<li><strong>Settings:<\/strong>&nbsp;A small tweak can make all the difference. By this we mean that sometimes, changing a word within a template can affect whether or not the message is approved by WhatsApp.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WhatsApp as an Omnichannel Tool<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#039;ve already said it, WhatsApp is the channel when it comes to accessibility and practicality. Today you can be able to start a conversation with your customers proactively on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.simpletech.uy\/en\/whatsapp\/\" target=\"_blank\">WhatsApp through your bot<\/a>. This was a guide to making your conversations more efficient and offering more value to your customers.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2021\/12\/lbc-hsm-whatspapp.png?w=1024\" alt=\"\" class=\"wp-image-835\"\/><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Our client,&nbsp;<\/em><a href=\"https:\/\/www.simpletech.uy\/en\/la-boliviana-ciacruz-caso-de-exito\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Bolivian Ciacruz<\/em><\/a><em>, use our chatbot (<\/em><a href=\"https:\/\/www.simpletech.uy\/en\/wittybots\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Wittybots<\/em><\/a><em>) to carry out the self-inspection process for new policyholders. The entire process is carried out via WhatsApp by the same user, saving time, resources and improving the customer experience.<\/em>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you found this content interesting, follow our Blog for more content related to WhatsApp, trends in business communications, experience optimization and innovation through telephony, AI and automation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.linkedin.com\/in\/rosina-cortella-terra-17801624\/\"><img decoding=\"async\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2024\/08\/autora-rosina-cortella-15.jpg\" alt=\"Autora - Rosina Cortella\" class=\"wp-image-725\"\/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-medium-gray-color has-css-opacity has-medium-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc49 You may also be interested in:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.simpletech.uy\/2021\/08\/31\/enviar-campanas-mensajes-masivos-por-whatsapp-sin-ser-penalizado\/\">Send mass messaging campaigns on WhatsApp without being penalized<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.simpletech.uy\/2021\/08\/31\/sobredemanda-covid-caso-de-exito-whatsapp\/\">Overdemand due to Covid-19 \u2013 Success story through WhatsApp<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e85805 e-con-full e-flex e-con e-parent\" data-id=\"8e85805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-718607b elementor-widget elementor-widget-shortcode\" data-id=\"718607b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14637\" class=\"elementor elementor-14637\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-b4a0fe0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4a0fe0\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a68bed6 elementor-widget elementor-widget-heading\" data-id=\"a68bed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are revolutionizing the world of CX, join the transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5126ecd elementor-widget elementor-widget-text-editor\" data-id=\"5126ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We can help you with your business needs!<\/strong> Leave us your message and our experts will contact you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e2a7bc e-flex e-con-boxed e-con e-parent\" data-id=\"2e2a7bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691c95a elementor-widget elementor-widget-shortcode\" data-id=\"691c95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-691c95a{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755cc6f elementor-widget elementor-widget-shortcode\" data-id=\"755cc6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na1\"\n\t\t\tdata-form-id=\"82c56efd-fcb4-495b-adf7-df64328b5eb9\"\n\t\t\tdata-portal-id=\"50668120\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417cb2b elementor-widget elementor-widget-shortcode\" data-id=\"417cb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-417cb2b{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>WhatsApp is the most widely used messaging platform. It has developed tools for companies to communicate with their customers more efficiently. Find out in this post how to take your marketing strategy to the next level through WhatsApp.\u00a0<\/p>","protected":false},"author":2,"featured_media":11909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[35,47,36,58,30],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion","tag-c-commerce","tag-cx","tag-omnicanalidad","tag-ux","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre lo nuevo de WhatsApp for Business | Simpletech<\/title>\n<meta name=\"description\" content=\"Novedades en WhatsApp Business: mensajes salientes promocionales y pr\u00e1cticas efectivas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simpletech.uy\/en\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubre lo nuevo de WhatsApp for Business | Simpletech\" \/>\n<meta property=\"og:description\" content=\"Novedades en WhatsApp Business: mensajes salientes promocionales y pr\u00e1cticas efectivas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simpletech.uy\/en\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"Simpletech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SimpletechCX\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-28T14:54:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T18:29:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/08\/cabezal-blog-hsm-whatsapp.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"853\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Simpletech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@simpletech_cx\" \/>\n<meta name=\"twitter:site\" content=\"@simpletech_cx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simpletech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/\"},\"author\":{\"name\":\"Simpletech\",\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/#\\\/schema\\\/person\\\/c006014c8594f7ec7c061a7d39929a5a\"},\"headline\":\"Lo nuevo de WhatsApp for Business: mensajes salientes promocionales y buenas pr\u00e1cticas para potenciar el v\u00ednculo con tus clientes\",\"datePublished\":\"2021-12-28T14:54:41+00:00\",\"dateModified\":\"2025-12-08T18:29:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/\"},\"wordCount\":1424,\"publisher\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.simpletech.uy\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cabezal-blog-hsm-whatsapp.webp\",\"keywords\":[\"C-Commerce\",\"CX\",\"OMNICANALIDAD\",\"UX\",\"whatsapp\"],\"articleSection\":[\"Innovaci\u00f3n\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/\",\"url\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/\",\"name\":\"Descubre lo nuevo de WhatsApp for Business | Simpletech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.simpletech.uy\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cabezal-blog-hsm-whatsapp.webp\",\"datePublished\":\"2021-12-28T14:54:41+00:00\",\"dateModified\":\"2025-12-08T18:29:40+00:00\",\"description\":\"Novedades en WhatsApp Business: mensajes salientes promocionales y pr\u00e1cticas efectivas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.simpletech.uy\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cabezal-blog-hsm-whatsapp.webp\",\"contentUrl\":\"https:\\\/\\\/www.simpletech.uy\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cabezal-blog-hsm-whatsapp.webp\",\"width\":853,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.simpletech.uy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lo nuevo de WhatsApp for Business: mensajes salientes promocionales y buenas pr\u00e1cticas para potenciar el v\u00ednculo con tus clientes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/\",\"name\":\"Simpletech\",\"description\":\"Soluciones de CX, IA conversacional y automatizaciones\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/#organization\"},\"alternateName\":\"El sistema con IA que impulsa talento y conocimiento hacia la innovaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/#organization\",\"name\":\"Simpletech\",\"url\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.simpletech.uy\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simpletech-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.simpletech.uy\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Simpletech-Logo.svg\",\"width\":500,\"height\":78,\"caption\":\"Simpletech\"},\"image\":{\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SimpletechCX\\\/\",\"https:\\\/\\\/x.com\\\/simpletech_cx\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/simpletech\\\/\",\"https:\\\/\\\/www.instagram.com\\\/simpletech_cx\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCgpNUGN6d9bXA5T77mq8-AQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/#\\\/schema\\\/person\\\/c006014c8594f7ec7c061a7d39929a5a\",\"name\":\"Simpletech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9467077ed50241032bc39e7abde981e20dfbbb4865aaff69a5367cce11a2ebf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9467077ed50241032bc39e7abde981e20dfbbb4865aaff69a5367cce11a2ebf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9467077ed50241032bc39e7abde981e20dfbbb4865aaff69a5367cce11a2ebf?s=96&d=mm&r=g\",\"caption\":\"Simpletech\"},\"url\":\"https:\\\/\\\/www.simpletech.uy\\\/en\\\/author\\\/marketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Descubre lo nuevo de WhatsApp for Business | Simpletech","description":"Novedades en WhatsApp Business: mensajes salientes promocionales y pr\u00e1cticas efectivas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.simpletech.uy\/en\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/","og_locale":"en_US","og_type":"article","og_title":"Descubre lo nuevo de WhatsApp for Business | Simpletech","og_description":"Novedades en WhatsApp Business: mensajes salientes promocionales y pr\u00e1cticas efectivas.","og_url":"https:\/\/www.simpletech.uy\/en\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/","og_site_name":"Simpletech","article_publisher":"https:\/\/www.facebook.com\/SimpletechCX\/","article_published_time":"2021-12-28T14:54:41+00:00","article_modified_time":"2025-12-08T18:29:40+00:00","og_image":[{"width":853,"height":480,"url":"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/08\/cabezal-blog-hsm-whatsapp.webp","type":"image\/webp"}],"author":"Simpletech","twitter_card":"summary_large_image","twitter_creator":"@simpletech_cx","twitter_site":"@simpletech_cx","twitter_misc":{"Written by":"Simpletech","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/#article","isPartOf":{"@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/"},"author":{"name":"Simpletech","@id":"https:\/\/www.simpletech.uy\/en\/#\/schema\/person\/c006014c8594f7ec7c061a7d39929a5a"},"headline":"Lo nuevo de WhatsApp for Business: mensajes salientes promocionales y buenas pr\u00e1cticas para potenciar el v\u00ednculo con tus clientes","datePublished":"2021-12-28T14:54:41+00:00","dateModified":"2025-12-08T18:29:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/"},"wordCount":1424,"publisher":{"@id":"https:\/\/www.simpletech.uy\/en\/#organization"},"image":{"@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/08\/cabezal-blog-hsm-whatsapp.webp","keywords":["C-Commerce","CX","OMNICANALIDAD","UX","whatsapp"],"articleSection":["Innovaci\u00f3n"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/","url":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/","name":"Descubre lo nuevo de WhatsApp for Business | Simpletech","isPartOf":{"@id":"https:\/\/www.simpletech.uy\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/#primaryimage"},"image":{"@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/08\/cabezal-blog-hsm-whatsapp.webp","datePublished":"2021-12-28T14:54:41+00:00","dateModified":"2025-12-08T18:29:40+00:00","description":"Novedades en WhatsApp Business: mensajes salientes promocionales y pr\u00e1cticas efectivas.","breadcrumb":{"@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/#primaryimage","url":"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/08\/cabezal-blog-hsm-whatsapp.webp","contentUrl":"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/08\/cabezal-blog-hsm-whatsapp.webp","width":853,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/www.simpletech.uy\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.simpletech.uy\/"},{"@type":"ListItem","position":2,"name":"Lo nuevo de WhatsApp for Business: mensajes salientes promocionales y buenas pr\u00e1cticas para potenciar el v\u00ednculo con tus clientes"}]},{"@type":"WebSite","@id":"https:\/\/www.simpletech.uy\/en\/#website","url":"https:\/\/www.simpletech.uy\/en\/","name":"Simpletech","description":"CX solutions, conversational AI and automations","publisher":{"@id":"https:\/\/www.simpletech.uy\/en\/#organization"},"alternateName":"El sistema con IA que impulsa talento y conocimiento hacia la innovaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.simpletech.uy\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.simpletech.uy\/en\/#organization","name":"Simpletech","url":"https:\/\/www.simpletech.uy\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.simpletech.uy\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/03\/Simpletech-Logo.svg","contentUrl":"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2024\/03\/Simpletech-Logo.svg","width":500,"height":78,"caption":"Simpletech"},"image":{"@id":"https:\/\/www.simpletech.uy\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SimpletechCX\/","https:\/\/x.com\/simpletech_cx","https:\/\/www.linkedin.com\/company\/simpletech\/","https:\/\/www.instagram.com\/simpletech_cx\/","https:\/\/www.youtube.com\/channel\/UCgpNUGN6d9bXA5T77mq8-AQ"]},{"@type":"Person","@id":"https:\/\/www.simpletech.uy\/en\/#\/schema\/person\/c006014c8594f7ec7c061a7d39929a5a","name":"Simpletech","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c9467077ed50241032bc39e7abde981e20dfbbb4865aaff69a5367cce11a2ebf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9467077ed50241032bc39e7abde981e20dfbbb4865aaff69a5367cce11a2ebf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9467077ed50241032bc39e7abde981e20dfbbb4865aaff69a5367cce11a2ebf?s=96&d=mm&r=g","caption":"Simpletech"},"url":"https:\/\/www.simpletech.uy\/en\/author\/marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/posts\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/comments?post=814"}],"version-history":[{"count":4,"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/posts\/814\/revisions"}],"predecessor-version":[{"id":14868,"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/posts\/814\/revisions\/14868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/media\/11909"}],"wp:attachment":[{"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/categories?post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simpletech.uy\/en\/wp-json\/wp\/v2\/tags?post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}