{"id":849,"date":"2022-01-18T15:54:41","date_gmt":"2022-01-18T14:54:41","guid":{"rendered":"https:\/\/blog.simpletech.uy\/?p=849"},"modified":"2025-12-08T19:29:58","modified_gmt":"2025-12-08T18:29:58","slug":"whatsapp-business-api-el-nuevo-plan-de-precios-en-2022","status":"publish","type":"post","link":"https:\/\/www.simpletech.uy\/en\/whatsapp-business-api-el-nuevo-plan-de-precios-en-2022\/","title":{"rendered":"WhatsApp Business API: The new pricing plan in 2022"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"849\" class=\"elementor elementor-849\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21ae7320 e-flex e-con-boxed e-con e-parent\" data-id=\"21ae7320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e819f8 elementor-widget elementor-widget-text-editor\" data-id=\"5e819f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr class=\"wp-block-separator has-text-color has-medium-gray-color has-css-opacity has-medium-gray-background-color has-background is-style-wide\" \/>\n<p class=\"has-medium-font-size wp-block-paragraph\">Facebook has implemented a new pricing plan for messages sent from WhatsApp Business. Find out <strong>Everything you need to know<\/strong> about this update and find out <strong>Tips to get the most out of it<\/strong> to your omnichannel strategy.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-860\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2024\/08\/microsoftteams-image.webp\" alt=\"\" width=\"790\" height=\"395\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Facebook has implemented a new pricing plan for messages sent from WhatsApp Business. This new pricing system <strong>It is based on conversations<\/strong>, instead of sent messages. The change will take effect from <strong>February 1, 2022<\/strong>So what do you need to know about this update?<\/p>\n\n<p class=\"wp-block-paragraph\">The new calculation of costs for companies that use the sending of communications through their <a href=\"https:\/\/www.simpletech.uy\/en\/whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">official accounts on WhatsApp<\/a>, is now based on the number of conversations that have taken place.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Let&#039;s analyze the new pricing format:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The new charging model<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Companies will now have to pay based on the number of conversations initiated.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This is where conversation starter categorization comes into play, and the cost varies depending on each one.\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Initiated by the company:<\/strong> are those in which the company proactively contacts clients or users using <a href=\"https:\/\/blog.simpletech.uy\/2021\/12\/28\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/\">(the already known ones)<\/a><strong><a href=\"https:\/\/blog.simpletech.uy\/2021\/12\/28\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/\"> templates<\/a> <\/strong>pre-approved by Facebook.\u00a0\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>User initiated:<\/strong> when the person contacts the company to request assistance or resolve any issue. Its price is lower than those initiated by the company.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Each session will last 24 hours, which starts counting when the company sends the first message. During the session, you can send and receive unlimited messages, with no charges other than the one you pay to start the session.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How to take advantage of this new payment method<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You have to know this!<\/strong>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>We understand that with this change, WhatsApp is seeking to improve the efficiency of companies when resolving incidents with their customers. That is why the company will only be charged once per day, to promote problem resolution in the shortest time. Increase the efficiency of your communications and <strong>resolve queries quickly <\/strong>to benefit from this renewed pricing model.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>The <strong>First 1,000 conversations each month are free<\/strong>. In this way, companies are encouraged to create experiences that delight their customers, without incurring costs through the channel. These conversations include both those initiated by the company and those initiated through the customer.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>The conversations started are free <\/strong>from a button on the <a href=\"https:\/\/www.facebook.com\/help\/977869848936797\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook page<\/strong><\/a> of the company:\u00a0<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-855\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2022\/01\/image.jpeg?w=1024\" alt=\"\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The conversations started are also free.<\/strong> through calls to action <a href=\"https:\/\/www.facebook.com\/business\/help\/447934475640650?id=371525583593535\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram and Facebook <strong>Ads<\/strong><\/a>:\u00a0\u00a0<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-856\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2022\/01\/image.png?w=1024\" alt=\"\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Please note that the last two types of conversations can only be initiated by the user.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The above will come into effect as of February 1, 2022. The details of tariffs by country can be found in clarifications in the <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing\/conversationpricing\/?translation#rates\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Documentation page<\/strong><\/a> from Facebook.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">You can also get in touch <strong>Contact our team of experts<\/strong> through <a href=\"https:\/\/www.simpletech.uy\/en\/contacto\/?utm_source=blog&amp;utm_medium=post\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this link<\/strong><\/a>We will be happy to answer your questions. \ud83d\ude09<\/p>\n<hr class=\"wp-block-separator has-css-opacity\" \/><hr class=\"wp-block-separator has-text-color has-medium-gray-color has-css-opacity has-medium-gray-background-color has-background is-style-wide\" \/>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"868\" class=\"wp-image-868\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2024\/08\/microsoftteams-image.webp\" alt=\"Autor - V\u00e9ronica Mello Guti\u00e9rrez\" \/><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color: #000dff; font-size: 14px;\"><strong>YOU MAY ALSO LIKE:<\/strong><\/p>\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color: #000dff; font-size: 14px;\"><strong>\ud83d\udc49\u00a0<\/strong><a href=\"https:\/\/blog.simpletech.uy\/2021\/12\/28\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/\">Promotional outbound messages and best practices on WhatsApp for businesses<\/a><\/p>\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color: #000dff; font-size: 14px;\"><strong>\ud83d\udc49\u00a0<\/strong><a href=\"https:\/\/blog.simpletech.uy\/2021\/08\/31\/que-es-marketing-conversacional\/\">What is Conversational Marketing?<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b58380e e-con-full e-flex e-con e-parent\" data-id=\"b58380e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6022bdc elementor-widget elementor-widget-shortcode\" data-id=\"6022bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14637\" class=\"elementor elementor-14637\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-b4a0fe0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4a0fe0\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a68bed6 elementor-widget elementor-widget-heading\" data-id=\"a68bed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are revolutionizing the world of CX, join the transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5126ecd elementor-widget elementor-widget-text-editor\" data-id=\"5126ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We can help you with your business needs!<\/strong> Leave us your message and our experts will contact you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e2a7bc e-flex e-con-boxed e-con e-parent\" data-id=\"2e2a7bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691c95a elementor-widget elementor-widget-shortcode\" data-id=\"691c95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-691c95a{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755cc6f elementor-widget elementor-widget-shortcode\" data-id=\"755cc6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na1\"\n\t\t\tdata-form-id=\"82c56efd-fcb4-495b-adf7-df64328b5eb9\"\n\t\t\tdata-portal-id=\"50668120\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417cb2b elementor-widget elementor-widget-shortcode\" data-id=\"417cb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-417cb2b{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook has implemented a new pricing plan for messages sent from WhatsApp Business. Find out everything you need to know about this update and learn tips to make the most of your omnichannel strategy.<\/p>","protected":false},"author":2,"featured_media":12787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11,76],"tags":[28,47,36,30],"class_list":["post-849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicaciones","category-empresarial","tag-chatbots","tag-cx","tag-omnicanalidad","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business API: El nuevo plan de precios | Simpletech<\/title>\n<meta name=\"description\" content=\"WhatsApp Business API: Novedades sobre el plan de precios para el 2022. 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