{"id":13502,"date":"2025-07-03T18:10:39","date_gmt":"2025-07-03T16:10:39","guid":{"rendered":"https:\/\/www.simpletech.uy\/?p=13502"},"modified":"2025-12-08T17:33:43","modified_gmt":"2025-12-08T16:33:43","slug":"ia-boom-2025-el-futuro-de-la-conversacion-ya-es-real-y-lo-vivimos-en-un-evento-que-encendio-ideas-y-conexiones","status":"publish","type":"post","link":"https:\/\/www.simpletech.uy\/pt\/ia-boom-2025-el-futuro-de-la-conversacion-ya-es-real-y-lo-vivimos-en-un-evento-que-encendio-ideas-y-conexiones\/","title":{"rendered":"AI BOOM 2025: O futuro da conversa\u00e7\u00e3o j\u00e1 \u00e9 real, e n\u00f3s o vivenciamos em um evento que gerou ideias e conex\u00f5es."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13502\" class=\"elementor elementor-13502\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b139a96 e-flex e-con-boxed e-con e-parent\" data-id=\"3b139a96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8611e0 elementor-widget elementor-widget-text-editor\" data-id=\"3a8611e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">O que acontece quando voc\u00ea re\u00fane l\u00edderes empresariais de diferentes setores no mesmo espa\u00e7o, todos com o mesmo objetivo: entender como aplicar IA conversacional em seus neg\u00f3cios?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Algo parecido com o que vivenciamos no \u00faltimo dia 26 de junho no IA BOOM 2025, nosso encontro no Cubo Ita\u00fa est\u00e1 acontecendo! <\/strong>Um evento em que mais de 100 convidados, entre clientes, amigos e parceiros, compartilharam experi\u00eancias, exploraram casos espec\u00edficos e abriram um di\u00e1logo sobre como a intelig\u00eancia artificial pode se tornar uma vantagem competitiva hoje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui contamos tudo o que vivenciamos!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"851\" height=\"315\" src=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-18-1.png\" alt=\"\" class=\"wp-image-13503\" style=\"width:899px;height:auto\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-18-1.png 851w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-18-1-300x111.png 300w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-18-1-768x284.png 768w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-18-1-18x7.png 18w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-18-1-650x241.png 650w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s a recep\u00e7\u00e3o dos nossos <strong>CEO Mat\u00edas Michelis<\/strong>, que apresentou os palestrantes e contextualizou o prop\u00f3sito da reuni\u00e3o, iniciou a apresenta\u00e7\u00e3o central<strong> Jos\u00e9 Horta, nosso Diretor de Inova\u00e7\u00e3o<\/strong>Com uma vis\u00e3o clara, Jos\u00e9 enfatizou que, para n\u00f3s, a intelig\u00eancia artificial n\u00e3o \u00e9 uma tend\u00eancia, mas sim um conjunto de tecnologias que aplicamos estrategicamente h\u00e1 anos. Ele explicou como come\u00e7amos a integrar IA com fun\u00e7\u00f5es como transcri\u00e7\u00e3o autom\u00e1tica, reconhecimento de documentos por OCR e biometria, e como essa evolu\u00e7\u00e3o nos levou ao presente, uma IA generativa que agora est\u00e1 no centro de nossas solu\u00e7\u00f5es conversacionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante a palestra, apresentamos recursos j\u00e1 dispon\u00edveis no WittySuite, como resumo autom\u00e1tico de conversas, reconhecimento de inten\u00e7\u00f5es e emo\u00e7\u00f5es, sugest\u00f5es de respostas, leitura de documentos ou c\u00f3digos QR e a capacidade de tomar decis\u00f5es com base nos dados extra\u00eddos em tempo real. Tudo isso com base em uma premissa clara: a IA capacita equipes, otimiza processos e melhora a efici\u00eancia em cada intera\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m compartilhamos como esses recursos se encaixam em diferentes setores. <strong>bancos e finan\u00e7as,<\/strong> A IA conversacional pode auxiliar nos processos de integra\u00e7\u00e3o com valida\u00e7\u00e3o biom\u00e9trica e permite a solicita\u00e7\u00e3o de empr\u00e9stimos e cart\u00f5es de cr\u00e9dito. <strong>seguro<\/strong>, simplifica todo o fluxo de contrata\u00e7\u00e3o e atendimento ao cliente, resolvendo tudo no mesmo chat, sem atritos ou encaminhamentos. <strong>sa\u00fade e governo<\/strong>, agiliza procedimentos que antes exigiam m\u00faltiplas etapas, agora resolvidos em um \u00fanico fluxo de conversa\u00e7\u00e3o. E no <strong>setor automotivo<\/strong>, permite agendar test drives ou solicitar servi\u00e7os t\u00e9cnicos diretamente pelo WhatsApp, tornando a experi\u00eancia mais eficiente para usu\u00e1rios e equipes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos momentos que gerou mais interesse foi quando abordamos como realizar transa\u00e7\u00f5es seguras via chat, utilizando<strong> biometria<\/strong> para validar identidades, autenticar transa\u00e7\u00f5es ou at\u00e9 mesmo autorizar pagamentos com comandos de voz. Explicamos como seguran\u00e7a e automa\u00e7\u00e3o podem coexistir, tornando at\u00e9 os processos mais sens\u00edveis acess\u00edveis dentro de uma conversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois dessa primeira parte, chegou a hora dos cases de sucesso.<strong> Mariana Havraneg, nossa Head do Chile, apresentou o caso BCI Leader<\/strong>, uma empresa l\u00edder no varejo financeiro chileno, onde implementamos um fluxo completo de contrata\u00e7\u00e3o de seguro auto dentro do WhatsApp. Do atendimento com perguntas frequentes \u00e0 cota\u00e7\u00e3o e pagamento, tudo acontece no mesmo chat, guiado por IA. A experi\u00eancia n\u00e3o s\u00f3 foi mais eficiente, como tamb\u00e9m mais clara para os usu\u00e1rios, eliminando atritos em um processo muitas vezes t\u00e9cnico e trabalhoso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o chegou a hora de <strong>Daniel Olhagaray, nosso Head of Customer Marketing, que compartilhou a evolu\u00e7\u00e3o do seu trabalho com a DHL<\/strong>Tudo come\u00e7ou com uma necessidade espec\u00edfica: resolver a log\u00edstica de um congestionado processo de transporte do Uruguai para Cuba. O que come\u00e7ou como um projeto local se tornou uma solu\u00e7\u00e3o global em mais de 40 pa\u00edses. Tamb\u00e9m estamos apresentando nossa mais nova adi\u00e7\u00e3o: um assistente de RH com tecnologia de IA que agora permite que mais de 300 funcion\u00e1rios resolvam d\u00favidas internas de forma simples e centralizada, melhorando a experi\u00eancia e aliviando a carga operacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O \u00faltimo caso foi o de <strong>Honda Chile, apresentada por Emilia Bugliari, especialista em sucesso do cliente, juntamente com nossa convidada especial para a ocasi\u00e3o, Carolina Zenteno, chefe de CRM da marca. <\/strong>Eles compartilharam seus desafios iniciais de atendimento ao cliente \u2014 processos manuais, desorganizados e imposs\u00edveis de escalar \u2014 e como, com nossas solu\u00e7\u00f5es, conseguiram centralizar a comunica\u00e7\u00e3o, automatizar campanhas de recall e melhorar a experi\u00eancia do cliente por meio de fluxos de conversa\u00e7\u00e3o inteligentes, sem indica\u00e7\u00f5es externas. Eles tamb\u00e9m discutiram como est\u00e3o integrando a IA ao ecossistema Salesforce para aprimorar ainda mais seus esfor\u00e7os.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"851\" height=\"315\" src=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-21-1.png\" alt=\"\" class=\"wp-image-13504\" style=\"width:900px;height:auto\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-21-1.png 851w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-21-1-300x111.png 300w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-21-1-768x284.png 768w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-21-1-18x7.png 18w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Diseno-sin-titulo-21-1-650x241.png 650w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para encerrar a apresenta\u00e7\u00e3o, Jos\u00e9 Horta voltou a lan\u00e7ar oficialmente<strong> AI Voicebots, um assistente de conversa\u00e7\u00e3o <\/strong>capaz de interagir por telefone, compreendendo e resolvendo problemas com linguagem natural. Al\u00e9m de permitir um suporte mais acess\u00edvel e cont\u00ednuo, <strong>rob\u00f4s de voz<\/strong> Eles se integram a m\u00faltiplos canais e sistemas de neg\u00f3cios; podem acessar bancos de dados internos, consultar informa\u00e7\u00f5es em tempo real, atualizar CRMs e se conectar a outros fluxos de trabalho automatizados para oferecer respostas contextualizadas, consistentes e acion\u00e1veis. Tudo isso faz com que seja uma solu\u00e7\u00e3o projetada para escalar sem perder a proximidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveitamos tamb\u00e9m a oportunidade para compartilhar uma \u00f3tima not\u00edcia\u2026<strong> A integra\u00e7\u00e3o com a nova API de chamadas do WhatsApp Business ser\u00e1 lan\u00e7ada oficialmente em 15 de julho<\/strong>, que permite que voc\u00ea fa\u00e7a ou receba chamadas diretamente do pr\u00f3prio chat, levando a experi\u00eancia de conversa\u00e7\u00e3o a um novo patamar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O AI BOOM 2025 foi muito mais do que uma apresenta\u00e7\u00e3o; foi um convite para analisar mais de perto como a intelig\u00eancia artificial j\u00e1 est\u00e1 resolvendo desafios reais em diferentes setores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Simpletech, continuamos trabalhando para fazer com que cada conversa conte e garantir que a tecnologia realmente sirva \u00e0queles que a utilizam.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"907\" height=\"601\" src=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-115313-2.png\" alt=\"\" class=\"wp-image-13531\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-115313-2.png 907w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-115313-2-300x199.png 300w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-115313-2-768x509.png 768w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-115313-2-18x12.png 18w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-115313-2-650x431.png 650w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" 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srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-114739-3.png 913w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-114739-3-300x199.png 300w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-114739-3-768x511.png 768w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-114739-3-18x12.png 18w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-114739-3-650x432.png 650w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"609\" src=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-03-114828-3.png\" alt=\"\" class=\"wp-image-13552\" 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elementor-widget-shortcode\" data-id=\"9796bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14637\" class=\"elementor elementor-14637\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-b4a0fe0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4a0fe0\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a68bed6 elementor-widget elementor-widget-heading\" data-id=\"a68bed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estamos revolucionando o mundo da CX, junte-se \u00e0 transforma\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5126ecd elementor-widget elementor-widget-text-editor\" data-id=\"5126ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Podemos ajud\u00e1-lo com as necessidades do seu neg\u00f3cio!<\/strong> Deixe-nos sua mensagem e nossos especialistas entrar\u00e3o em contato com voc\u00ea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e2a7bc e-flex e-con-boxed e-con e-parent\" data-id=\"2e2a7bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691c95a elementor-widget elementor-widget-shortcode\" data-id=\"691c95a\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na1\"\n\t\t\tdata-form-id=\"1de7c3b9-4bba-4694-9bf4-e1a9886df6b5\"\n\t\t\tdata-portal-id=\"50668120\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O AI BOOM 2025 foi o ponto de encontro para descobrir como a intelig\u00eancia artificial conversacional j\u00e1 est\u00e1 transformando neg\u00f3cios reais.<\/p>","protected":false},"author":2,"featured_media":13575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11,73,75,69,1],"tags":[72,118,119],"class_list":["post-13502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicaciones","category-eventos","category-marketing","category-prensa","category-sin-categoria","tag-eventos","tag-ia","tag-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA BOOM 2025: El futuro de la conversaci\u00f3n ya es real y lo vivimos en un evento que encendi\u00f3 ideas y conexiones. | Simpletech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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