{"id":2171,"date":"2023-03-14T15:53:29","date_gmt":"2023-03-14T14:53:29","guid":{"rendered":"http:\/\/localhost:8888\/simpletech\/?p=2171"},"modified":"2025-12-08T18:00:51","modified_gmt":"2025-12-08T17:00:51","slug":"categorias-de-conversaciones-en-whatsapp-business-el-nuevo-modelo-de-precios-de-meta","status":"publish","type":"post","link":"https:\/\/www.simpletech.uy\/pt\/categorias-de-conversaciones-en-whatsapp-business-el-nuevo-modelo-de-precios-de-meta\/","title":{"rendered":"Categorias de conversa no WhatsApp Business \u2013 novo modelo de precifica\u00e7\u00e3o da Meta para 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2171\" class=\"elementor elementor-2171\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32793128 e-flex e-con-boxed e-con e-parent\" data-id=\"32793128\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-352aa8a5 elementor-widget elementor-widget-text-editor\" data-id=\"352aa8a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de 1\u00ba de junho de 2023, as empresas que usam<strong> WhatsApp Empresarial<\/strong> Ser\u00e3o cobradas taxas diferentes <strong>categorias de conversa<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas 4 novas categorias est\u00e3o divididas em dois grupos:&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) <strong>Conversas iniciadas por neg\u00f3cios:<\/strong>&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\"><strong>UTILIDADE<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Atualiza\u00e7\u00f5es sobre compras\/transa\u00e7\u00f5es em andamento, notifica\u00e7\u00f5es p\u00f3s-compra, resumo de cobran\u00e7a, etc.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"988\" height=\"793\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Utilidad-1.png-1.webp\" alt=\"\" class=\"wp-image-2332\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Utilidad-1.png-1.webp 988w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Utilidad-1.png-1-300x241.webp 300w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Utilidad-1.png-1-768x616.webp 768w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Utilidad-1.png-1-650x522.webp 650w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\"><strong>AUTENTICA\u00c7\u00c3O<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Permite que as empresas autentiquem usu\u00e1rios com senhas \u00fanicas. (processos de login, verifica\u00e7\u00e3o e recupera\u00e7\u00e3o de conta).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"988\" height=\"793\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Autenticacion.png.webp\" alt=\"\" class=\"wp-image-2333\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Autenticacion.png.webp 988w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Autenticacion.png-300x241.webp 300w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Autenticacion.png-768x616.webp 768w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Autenticacion.png-650x522.webp 650w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\"><strong>MARKETING<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Qualquer um que n\u00e3o se qualifique como Utilit\u00e1rio ou Autentica\u00e7\u00e3o. Inclui promo\u00e7\u00f5es ou ofertas, envio de informa\u00e7\u00f5es, convites para responder ou agir.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"988\" height=\"793\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Marketing.png.webp\" alt=\"\" class=\"wp-image-2334\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Marketing.png.webp 988w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Marketing.png-300x241.webp 300w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Marketing.png-768x616.webp 768w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Marketing.png-650x522.webp 650w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Essas conversas s\u00e3o iniciadas usando mensagens de modelos pr\u00e9-aprovados por <a href=\"https:\/\/www.simpletech.uy\/pt\/whatsapp\/\">WhatsApp<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2<\/strong>) <strong>Conversas iniciadas pelo usu\u00e1rio:<\/strong>&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\"><strong>CONVERSAS DE SERVI\u00c7O<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Todas as conversas iniciadas pelo usu\u00e1rio que ajudam os clientes a resolver d\u00favidas.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"793\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Servicio.png.webp\" alt=\"\" class=\"wp-image-2335\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Servicio.png.webp 988w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Servicio.png-300x241.webp 300w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Servicio.png-768x616.webp 768w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/WhatsAppBusiness_Categoria_Servicio.png-650x522.webp 650w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, as empresas poder\u00e3o continuar testando o WhatsApp Business com 1.000 conversas gratuitas iniciadas pelos usu\u00e1rios por m\u00eas. <strong>As conversas iniciadas por neg\u00f3cios n\u00e3o ser\u00e3o mais inclu\u00eddas no n\u00edvel gratuito.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pre\u00e7os das novas categorias de conversa\u00e7\u00e3o<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"417\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2023\/06\/Categoria-de-precios-Meta.webp\" alt=\"Categor\u00edas de conversaciones en WhatsApp Business\" class=\"wp-image-2336\" srcset=\"https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/Categoria-de-precios-Meta.webp 650w, https:\/\/www.simpletech.uy\/wp-content\/uploads\/2023\/06\/Categoria-de-precios-Meta-300x192.webp 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Tabela de pre\u00e7os<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tiver d\u00favidas, escreva para n\u00f3s em&nbsp;<a href=\"mailto:simpletech@simpletech.uy\">simpletech@simpletech.uy<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b826e5 e-con-full e-flex e-con e-parent\" data-id=\"5b826e5\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83e93b2 elementor-widget elementor-widget-shortcode\" data-id=\"83e93b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14637\" class=\"elementor elementor-14637\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-b4a0fe0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4a0fe0\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a68bed6 elementor-widget elementor-widget-heading\" data-id=\"a68bed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estamos revolucionando o mundo da CX, junte-se \u00e0 transforma\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5126ecd elementor-widget elementor-widget-text-editor\" data-id=\"5126ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Podemos ajud\u00e1-lo com as necessidades do seu neg\u00f3cio!<\/strong> Deixe-nos sua mensagem e nossos especialistas entrar\u00e3o em contato com voc\u00ea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e2a7bc e-flex e-con-boxed e-con e-parent\" data-id=\"2e2a7bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691c95a elementor-widget elementor-widget-shortcode\" data-id=\"691c95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-691c95a{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755cc6f elementor-widget elementor-widget-shortcode\" data-id=\"755cc6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-755cc6f{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417cb2b elementor-widget elementor-widget-shortcode\" data-id=\"417cb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na1\"\n\t\t\tdata-form-id=\"1de7c3b9-4bba-4694-9bf4-e1a9886df6b5\"\n\t\t\tdata-portal-id=\"50668120\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A partir de 1\u00ba de junho, a meta apresenta 4 novas categorias de conversa\u00e7\u00e3o, para as quais ter\u00e1 pre\u00e7o diferenciado.<\/p>","protected":false},"author":4,"featured_media":11242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[75],"tags":[30],"class_list":["post-2171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Categor\u00edas de conversaciones en WhatsApp Business | Simpletech<\/title>\n<meta name=\"description\" content=\"Categor\u00edas de conversaciones en WhatsApp Business. 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