{"id":849,"date":"2022-01-18T15:54:41","date_gmt":"2022-01-18T14:54:41","guid":{"rendered":"https:\/\/blog.simpletech.uy\/?p=849"},"modified":"2025-12-08T19:29:58","modified_gmt":"2025-12-08T18:29:58","slug":"whatsapp-business-api-el-nuevo-plan-de-precios-en-2022","status":"publish","type":"post","link":"https:\/\/www.simpletech.uy\/pt\/whatsapp-business-api-el-nuevo-plan-de-precios-en-2022\/","title":{"rendered":"API WhatsApp Business: o novo plano de pre\u00e7os em 2022"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"849\" class=\"elementor elementor-849\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21ae7320 e-flex e-con-boxed e-con e-parent\" data-id=\"21ae7320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e819f8 elementor-widget elementor-widget-text-editor\" data-id=\"5e819f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr class=\"wp-block-separator has-text-color has-medium-gray-color has-css-opacity has-medium-gray-background-color has-background is-style-wide\" \/>\n<p class=\"has-medium-font-size wp-block-paragraph\">O Facebook implementou um novo plano de pre\u00e7os para mensagens enviadas pelo WhatsApp Business. eu descobri <strong>tudo que voc\u00ea precisa saber<\/strong> sobre esta atualiza\u00e7\u00e3o e aprenda <strong>dicas para aproveitar ao m\u00e1ximo<\/strong> \u00e0 sua estrat\u00e9gia omnicanal.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-860\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2024\/08\/microsoftteams-image.webp\" alt=\"\" width=\"790\" height=\"395\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">O Facebook aplicou um novo plano de pre\u00e7os para mensagens enviadas do WhatsApp Business. Este novo sistema de pre\u00e7os <strong>\u00c9 baseado em conversas<\/strong>, em vez de mensagens enviadas. A mudan\u00e7a entrar\u00e1 em vigor a partir de <strong>1\u00ba de fevereiro de 2022<\/strong>. Ent\u00e3o, o que voc\u00ea precisa saber sobre esta atualiza\u00e7\u00e3o?<\/p>\n\n<p class=\"wp-block-paragraph\">O novo c\u00e1lculo de custos para empresas que utilizam o envio de comunica\u00e7\u00f5es atrav\u00e9s dos seus <a href=\"https:\/\/www.simpletech.uy\/pt\/whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">contas oficiais no WhatsApp<\/a>, agora se baseia no n\u00famero de conversas ocorridas.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Vamos analisar o novo formato de precifica\u00e7\u00e3o:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O novo modelo de pagamento<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Agora, as empresas devem pagar com base no n\u00famero de conversas iniciadas.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Aqui entra em jogo a categoriza\u00e7\u00e3o dos iniciadores de conversa, e o custo varia dependendo de cada um deles.\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Iniciado pela empresa:<\/strong> s\u00e3o aqueles em que a empresa entra em contato proativamente com clientes ou usu\u00e1rios usando <a href=\"https:\/\/blog.simpletech.uy\/2021\/12\/28\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/\">(os j\u00e1 conhecidos)<\/a><strong><a href=\"https:\/\/blog.simpletech.uy\/2021\/12\/28\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/\"> modelos<\/a> <\/strong>pr\u00e9-aprovado pelo Facebook.\u00a0\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Iniciado pelo usu\u00e1rio:<\/strong> quando a pessoa entra em contato com a empresa para solicitar atendimento ou resolver algum problema. Seu pre\u00e7o \u00e9 inferior aos iniciados pela empresa.\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Cada sess\u00e3o ter\u00e1 dura\u00e7\u00e3o de 24 horas, que come\u00e7a quando a empresa envia a primeira mensagem. Enquanto durar essa sess\u00e3o, as mensagens podem ser enviadas e recebidas de forma ilimitada, sem cobran\u00e7a adicional do que o pago para inici\u00e1-la.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Como aproveitar esta nova forma de pagamento<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Voc\u00ea tem que saber disso!<\/strong>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Entendemos que, com esta modifica\u00e7\u00e3o, o WhatsApp busca melhorar a efici\u00eancia das empresas na resolu\u00e7\u00e3o de incidentes com seus clientes. Por isso a empresa s\u00f3 ser\u00e1 cobrada uma vez por dia, para promover a resolu\u00e7\u00e3o do problema no menor tempo poss\u00edvel. Aumente a efici\u00eancia de suas comunica\u00e7\u00f5es e <strong>Resolvi d\u00favidas rapidamente <\/strong>beneficiar deste modelo de pre\u00e7os renovado.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>O <strong>as primeiras 1.000 conversas de cada m\u00eas s\u00e3o gratuitas<\/strong>. Dessa forma, as empresas s\u00e3o estimuladas a criar experi\u00eancias que encantem seus clientes, sem incorrer em gastos pelo canal. Essas conversas incluem aquelas que foram iniciadas pela empresa e aquelas que foram iniciadas atrav\u00e9s do cliente.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>As conversas iniciadas s\u00e3o gratuitas <\/strong>a partir de um bot\u00e3o no <a href=\"https:\/\/www.facebook.com\/help\/977869848936797\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>P\u00e1gina do Facebook<\/strong><\/a> da empresa:\u00a0<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-855\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2022\/01\/image.jpeg?w=1024\" alt=\"\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>As conversas iniciadas tamb\u00e9m s\u00e3o gratuitas<\/strong> por meio de frases de chamariz <a href=\"https:\/\/www.facebook.com\/business\/help\/447934475640650?id=371525583593535\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram e Facebook <strong>an\u00fancios<\/strong><\/a>:\u00a0\u00a0<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-856\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2022\/01\/image.png?w=1024\" alt=\"\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Considere que os dois \u00faltimos tipos de conversa s\u00f3 podem ser iniciados pelo usu\u00e1rio.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">O que acaba de ser explicado entrar\u00e1 em vigor a partir de 1\u00ba de fevereiro de 2022. O detalhamento das tarifas por pa\u00eds pode ser consultado em esclarecimentos no <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing\/conversationpricing\/?translation#rates\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>P\u00e1gina de documenta\u00e7\u00e3o<\/strong><\/a> do Facebook.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode se colocar <strong>Contate nossa equipe de especialistas<\/strong> atrav\u00e9s <a href=\"https:\/\/www.simpletech.uy\/pt\/contacto\/?utm_source=blog&amp;utm_medium=post\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>este link<\/strong><\/a>Teremos prazer em responder suas perguntas. \ud83d\ude09<\/p>\n<hr class=\"wp-block-separator has-css-opacity\" \/><hr class=\"wp-block-separator has-text-color has-medium-gray-color has-css-opacity has-medium-gray-background-color has-background is-style-wide\" \/>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"868\" class=\"wp-image-868\" src=\"https:\/\/simpletech.uy\/wp-content\/uploads\/2024\/08\/microsoftteams-image.webp\" alt=\"Autor - V\u00e9ronica Mello Guti\u00e9rrez\" \/><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color: #000dff; font-size: 14px;\"><strong>VOC\u00ca TAMB\u00c9M PODE ESTAR INTERESSADO EM:<\/strong><\/p>\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color: #000dff; font-size: 14px;\"><strong>\ud83d\udc49\u00a0<\/strong><a href=\"https:\/\/blog.simpletech.uy\/2021\/12\/28\/lo-nuevo-de-whatsapp-for-business-mensajes-salientes-promocionales-buenas-practicas-potenciar-vinculo-con-clientes\/\">Mensagens promocionais enviadas e boas pr\u00e1ticas no WhatsApp para empresas<\/a><\/p>\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color: #000dff; font-size: 14px;\"><strong>\ud83d\udc49\u00a0<\/strong><a href=\"https:\/\/blog.simpletech.uy\/2021\/08\/31\/que-es-marketing-conversacional\/\">O que \u00e9 marketing conversacional<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b58380e e-con-full e-flex e-con e-parent\" data-id=\"b58380e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6022bdc elementor-widget elementor-widget-shortcode\" data-id=\"6022bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14637\" class=\"elementor elementor-14637\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-b4a0fe0 e-flex e-con-boxed e-con e-parent\" data-id=\"b4a0fe0\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a68bed6 elementor-widget elementor-widget-heading\" data-id=\"a68bed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estamos revolucionando o mundo da CX, junte-se \u00e0 transforma\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5126ecd elementor-widget elementor-widget-text-editor\" data-id=\"5126ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Podemos ajud\u00e1-lo com as necessidades do seu neg\u00f3cio!<\/strong> Deixe-nos sua mensagem e nossos especialistas entrar\u00e3o em contato com voc\u00ea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e2a7bc e-flex e-con-boxed e-con e-parent\" data-id=\"2e2a7bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691c95a elementor-widget elementor-widget-shortcode\" data-id=\"691c95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-691c95a{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755cc6f elementor-widget elementor-widget-shortcode\" data-id=\"755cc6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-755cc6f{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417cb2b elementor-widget elementor-widget-shortcode\" data-id=\"417cb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na1\"\n\t\t\tdata-form-id=\"1de7c3b9-4bba-4694-9bf4-e1a9886df6b5\"\n\t\t\tdata-portal-id=\"50668120\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O Facebook implementou um novo plano de pre\u00e7os para mensagens enviadas pelo WhatsApp Business. Descubra tudo o que voc\u00ea precisa saber sobre esta atualiza\u00e7\u00e3o e aprenda dicas para aproveitar ao m\u00e1ximo sua estrat\u00e9gia omnicanal.<\/p>","protected":false},"author":2,"featured_media":12787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11,76],"tags":[28,47,36,30],"class_list":["post-849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicaciones","category-empresarial","tag-chatbots","tag-cx","tag-omnicanalidad","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business API: El nuevo plan de precios | Simpletech<\/title>\n<meta name=\"description\" content=\"WhatsApp Business API: Novedades sobre el plan de precios para el 2022. 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