Bci Leader
Bci Leader transformed SOAP contracting into a 100% digital, simple and conversational experience.
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About LIDER BCI
Bci Leader Lider Bci is a Chilean company specializing in financial retail, offering accessible, convenient financial products and services tailored to its customers' needs. Its main product is the Lider Bci credit card, through which it also offers insurance, assistance, and various financing solutions, such as Avance, Super Avance, and others.
Bci Leader was born in 2018 from the alliance between Walmart Chile and Bci Bank, Rapidly consolidating nationwide with more than one million credit cards issued. With a strong commitment to digitalization, it offers digital cards, mobile payments, and a self-service app that simplifies and secures its customers' experience.
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Why they chose Simpletech
The priority of the Leading Insurance Broker Bci, as an integral part of the brand's financial ecosystem, was transform the WhatsApp channel in a real conversational and transactional experience. They were looking for a provider capable of offering intelligent automation, secure integration with their systems, and strategic support to empower their own team in workflow management.
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Challenges & Solutions
CHALLENGE 1
As part of its continuous improvement strategy, Bci Leader identified the need to strengthen the experience within the WhatsApp channel, with the goal of boosting its efficiency and turning it into a more responsive and transactional point of contact. Prior to this transformation, the channel operated with another provider that limited the possibilities of offering conversational experiences. While it had predefined flows, these were static and quickly diverted the user to other environments (such as external links or human agents), which interrupted the continuity of the experience, hindered automated follow-up, and reduced conversion. The main challenge, then, was to evolve a functional channel into a truly Conversational, integrating greater automation, autonomy for the client and operational traceability.
SOLUTION
To carry out this transformation, Simpletech supported Lider Bci in the adoption of WittySuite, our conversation design and process automation platform. The project focused on two key areas:
- Implementation of the WittySuite platform for digital SOAP contracting: We provide strategic advice, technical support and personalized training to the team of Bci Leader, allowing them to autonomously design and implement an intuitive and efficient conversational flow. This flow was integrated with their existing systems, ensuring secure, scalable, and frictionless operation.
- Transforming the WhatsApp channel into a sales tool: Thanks to WittySuite, the channel of WhatsApp went from being a point of attention to becoming a transactional channel, where users can contract the SOAP Insurance completely digitally and in just a few steps.
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With WittySuite, Lider Bci achieved:
- Custom Automation: Adapted to the specific needs of the company, offering intelligent automation that improves the efficiency of its communications.
- Versatile integration: WittySuite's flexibility allows for seamless integration with existing services, ensuring complete data security.
- Advanced analysis: Provides detailed analytics on campaign performance, enabling valuable insights and continuous strategy improvement.
- Autonomy and speed: The platform offers autonomy in management and rapid implementation of changes.
- Continuous support and monitoring: Ensuring constant support to optimize the use of the tool.
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Commercial and operational impact
Following implementation, Lider Bci's WhatsApp channel became a key conversion channel for SOAP contracting, achieving significant results:
We achieved 46% conversions within the WhatsApp channel, which represents 6 times more conversion than the traditional web channel.
The average time to complete a purchase was reduced from 5 minutes to just 2 minutes, significantly improving the user experience and facilitating rapid conversion, especially during periods of high demand.
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Conclusion
The case of Bci Leader It is a clear example of how the combination of strategic vision and innovation by our clients, enhanced by a versatile tool such as WittySuite, can translate into a real and measurable impact on your digital channels. Our collaboration not only involved the delivery of a platform, but also a commitment to empowering your team to be protagonists of the transformation. Through training and close support, Lider Bci was able to independently design and implement an agile, efficient contracting flow aligned with its users' new expectations. We are proud to have been part of this project, which was born from the desire to lead the way in digital innovation within the Chilean financial sector. Cases like this reaffirm our purpose: to help organizations create conversational experiences that truly work, scale, and evolve with their needs.
CRM Assistant Manager
Sebastian Gallardo
The team always felt supported throughout the learning process and the almost in-house development of SOAP. They always received a warm welcome and a prompt response from you, helping us reach the next level of innovation.
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