Make a WhatsApp survey Measuring customer satisfaction is an exceptional strategy and an extremely powerful tool. Why? Because it's the most used digital channel, with two billion users and an open rate of approximately 971% of the total. 

Today, companies have recognized their potential and have begun using surveys as an effective and instant way to interact with their customers and gather data and opinions with the goal of improving their products or services. These surveys help identify strengths and areas for improvement, allowing companies to adjust their strategies in the direction customers prefer.

The platform WhatsApp Business It is ideal for achieving high response rates in your satisfaction surveys because customers are already accustomed to its user-friendly and easy-to-use interface.

There are different types, such as customer satisfaction questionnaires, interviews, or rating scales, which can be created and adapted to each company's needs. Automation of these surveys, through tools such as Wittysuite, not only simplifies the process, but makes it more efficient and allows for faster and more accurate data collection.

By understanding the importance of this practice, companies are empowered to make more effective marketing decisions, align their strategies, and provide exceptional service, strengthening relationships with their customers and potential customers and driving business growth.

So, how do you conduct a satisfaction survey on WhatsApp?

The steps you must follow to create a survey on WhatsApp are very simple, but remember that they are all tied to having a WhatsApp account. WhatsApp Business Official. Creating it is an easy and accessible process, but if you prefer to have it done by an expert, in Simpletech We can help you get the most out of this platform. Once we've resolved this step, it's time to see how to enhance the surveys on WhatsApp Business to obtain feedback, generate interaction and improve your strategic decisions.

Below, we present some of the key benefits of using this tool to improve your customer experience and make effective strategic decisions.

Generates interaction and conveys closeness

Although surveys are automated by AIUsers appreciate having spaces to express their preferences and opinions. This feeling of being heard fosters a more authentic connection with the brand, which translates into greater engagement and loyalty.

Send personalized messages

The personalized messages They allow you to quickly and easily optimize the collection of customer reviews. They also offer the opportunity to establish direct and personalized communication with each of your customers.

Rate the overall customer experience

Ask your customers to rate their overall experience. A simple scale of 1 to 5 can give you a clear picture of how your service is perceived and help you identify trends or potential early warnings. If you want to go a step further, you can also incorporate metrics such as NPS (Net Promoter Score), which is based on a scale of 0 to 10 and allows you to measure the level of loyalty of your customers, based on how likely they are to recommend your brand. Both tools, used complementarily, offer a more complete view of the customer experience. 

Detect opportunities for improvement in key processes

In addition to assessing overall satisfaction, surveys allow you to delve deeper into specific aspects of the customer experience. You can include questions about customer service, delivery times, or product condition. This timely feedback provides you with concrete information to correct operational flaws and demonstrate a genuine commitment to continuous improvement.

Facilitates decision-making

Surveys help you better understand your target audience's preferences. With this information, you can make more informed decisions and adjust your strategies more effectively.

Analyze experience to make strategic decisions

Once you've gathered the information, you can turn it into action: identify behavioral patterns, segment by satisfaction level, and design personalized strategies. This way, you can move from insight to optimizing the entire customer experience.

How can Simpletech help you create WhatsApp polls?

1- Integration of chatbots:

Simpletech makes it easy to create and implement chatbots to conduct all kinds of surveys in a conversational manner, allowing for more precise and detailed information. They are also tailored to the specific needs of each customer, improving both the experience and the response rate.

If you like implement chatbots in your business, WittySuite It is the ideal solution since its tools and functionalities allow for the development of versatile, flexible, and scalable solutions, tailored to the needs of each client.

2- Data monitoring and analysis: 

Simpletech allows you to monitor and analyze data from your surveys in real time This is essential for improving customer satisfaction and conversion rates. You'll be able to identify trends and areas for improvement, and make decisions based on the information collected. 

3- Interactive messages: 

The platform offers the possibility of using interactive messages in the WhatsApp Business API. The benefit? Customers can answer survey questions with a single tap, simplifying their participation and improving the quality of the responses.

4- Contact management and segmentation: 

Simpletech helps you to organize and segment your contacts, which will allow you to target surveys to the customers you really need to reach, obtaining specific and relevant information for each segment of your audience.

Surveys are a powerful tool to identify areas for improvement in your business. However, it's important to use them strategically. Instead of overwhelming your customers, focus on the areas that truly need adjustment or improvement. By doing so, you'll make your surveys more effective and well-received. 

Don't miss the opportunity to improve your customers' experience! 

Contact us and start optimizing your strategic decisions today..