Has it ever happened to you that you wanted to contact a company and couldn't find their number on Google, or navigated their website and only found a form or an email? 😖
WhatsApp has started testing a new feature for businesses that will make contacting their customers easier and more secure 👇
Whatsapp Business Directory
This is an official directory of registered businesses, which your clients will be able to access within WhatsApp through a new tab, “Businesses,” where they can type a name or keyword related to the business they are looking for 🔍 Once the business in question is located, they will simply click on the name to open a chat where they can start a conversation directly with those in charge of the business account, without needing to save the phone number in their contacts 📱 This will allow the person to quickly start a conversation, ask questions, receive help, or obtain information about a product or service quickly and efficiently; as long as there is a business on the other end ready to handle these requests and provide a good experience 💪 WhatsApp began testing this functionality in Mexico and Colombia, but it will soon expand to the rest of the region. If you already have your WhatsApp Business channel enabled, this new functionality will make it easier for you to be found and will increase the use of this channel 💬 If you don't have it yet, it's a great opportunity to get ahead and prepare to deepen relationships with your clients and close new sales, all within the most used application by people in Latin America 📈 What other functionalities would you like WhatsApp to incorporate?We are revolutionizing the world of CX, join the transformation
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