What happens when you bring together business leaders from different industries in the same space, all with the same goal: understanding how to apply conversational AI to their businesses?
Something like what we experienced last June 26th at IA BOOM 2025, our meeting at Cubo Itaú, is happening! An event in which more than 100 guests, including clients, friends, and partners, shared experiences, explored specific cases, and opened a dialogue about how artificial intelligence can become a competitive advantage today.
Here we tell you everything we experienced!
After the welcome of our CEO Matías Michelis, who introduced the speakers and gave context on the purpose of the meeting, began the central presentation by José Horta, our Chief Innovation OfficerWith a clear vision, José emphasized that for us, artificial intelligence is not a trend, but rather a set of technologies that we have been strategically applying for years. He explained how we began integrating AI with functions such as automatic transcription, document recognition through OCR, and biometrics, and how that evolution led us to the present, a generative AI that is now at the heart of our conversational solutions.
During the talk, we showcased features already available in WittySuite, such as automatic conversation summarization, intention and emotion recognition, suggested responses, document or QR code reading, and the ability to make decisions based on extracted data in real time. All of this was based on a clear premise: AI empowers teams, streamlines processes, and improves efficiency in every interaction.
We also share how these capabilities fit into different verticals. banking and finance, Conversational AI can assist in onboarding processes with biometric validation, and allows for applying for loans and credit cards. insurance, simplifies complete contracting and customer service flows, resolving everything within the same chat, without friction or referrals. health and government, streamlines procedures that previously required multiple steps, now resolved in a single conversational flow. And in the automotive sector, allows you to schedule test drives or request technical services directly through WhatsApp, making the experience more efficient for users and teams.
One of the moments that generated the most interest was when we addressed how to carry out secure transactions via chat, using biometrics to validate identities, authenticate transactions, or even authorize payments with voice commands. We explain how security and automation can coexist, making even the most sensitive processes accessible within a conversation.
After this first part, it was time for the success stories. Mariana Havraneg, our Head of Chile, presented the BCI Leader case, a leading Chilean financial retail company, where we implemented a complete auto insurance contracting flow within WhatsApp. From assistance with FAQs to quoting and payment, everything happens within the same chat, guided by AI. The experience was not only more efficient but also clearer for users, eliminating friction in a process that is often technical and cumbersome.
Then it was time to Daniel Olhagaray, our Head of Customer Marketing, who shared the evolution of his work with DHLIt all started with a specific need: to solve the logistics of a congested shipping process from Uruguay to Cuba. What began as a local project has grown into a global solution in more than 40 countries. We're also introducing our newest addition: an AI-powered HR assistant that now allows more than 300 employees to resolve internal queries in a simple and centralized way, improving the experience and freeing up operational burden.
The last case was that of Honda Chile, presented by Emilia Bugliari, Customer Success Specialist, along with our special guest for this occasion, Carolina Zenteno, Head of CRM for the brand. They shared their initial customer service challenges—manual, cluttered, and unscalable processes—and how, with our solutions, they were able to centralize communication, automate recall campaigns, and improve the customer experience through intelligent conversational flows, without external referrals. They also discussed how they are integrating AI into the Salesforce ecosystem to further enhance their efforts.
To close the presentation, José Horta returned to officially launch AI Voicebots, a conversational assistant able to interact via phone call, understanding and resolving issues with natural language. In addition to allowing for more accessible and continuous support, voicebots They integrate with multiple channels and business systems; they can access internal databases, query information in real time, update CRMs, and connect with other automated workflows to offer contextualized, consistent, and actionable responses. All of this makes it a solution designed to scale without losing proximity.
We also took the opportunity to share a great scoop… Integration with the new WhatsApp Business calling API officially launches on July 15, which allows you to make or receive calls directly from the chat itself, taking the conversational experience to a new level.
AI BOOM 2025 was much more than a presentation; it was an invitation to take a closer look at how artificial intelligence is already solving real challenges in different sectors.
At Simpletech, we continue to work to make every conversation count and to ensure that technology truly serves those who use it.
We are revolutionizing the world of CX, join the transformation
We can help you with your business needs! Leave us your message and our experts will contact you.
